political marketing

Conservative Party Leadership Race -2022; Facebook Advertising

The Conservative Party’s Leadership Race and Facebook Advertising – What we learned? 

The race to elect the new leader of the Conservative Party of Canada just ended. We saw that Pierre Poilievre won decisively with an overwhelming margin over his opponents. As seen in previous federal and provincial elections across Canada, digital media played a prominent role and that was the case in this election cycle as …

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Ontario Elections 2022 - 5 key Facebook stats you should know

5 Key Stats that You Should Know About Facebook Advertising in Ontario Elections 2022

Political advertising on Facebook has increased considerably in Canada over the past few years. The 2021 federal elections, for example, saw a large amount of advertising money spent primarily on Facebook. Therefore, it was not unexpected to see this trend continue during Ontario’s recent provincial election as well. During the campaign period, Facebook remained the …

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Facebook Advertising For Political Campaigns in Canada: 6 facts to consider

Facebook Advertising for Political Campaigns in Canada – 6 Facts to Consider

In the run-up to Ontario Provincial Elections 2022, digital political advertising is in full swing. During election cycles, political parties hire marketers and agencies to design and manage digital campaigns, including Facebook advertising, to help them woo voters across their ridings.  This article serves as a timely reminder of why Facebook advertising is essential to …

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Ontario 2022 elections: Facebook adverting spending tracker

Facebook Advertising Spending Tracker : Ontario Elections 2022

Last Update: June 2, 2022 Facebook advertising spending has been on the rise for the last couple of years in Canadian politics. At the time of the 2021 Federal Elections, a great deal of advertising budget was allocated to Facebook’s platforms. Accordingly, this trend appears to continue during this year’s provincial elections in Ontario. For …

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social media in Canadian politics

Facebook Advertising in 2021 Canadian Federal Elections: 4 Facts You Must Know

Over the last few years, political digital marketing has become more and more prevalent in Canada. In terms of social media platforms where political advertising is permitted, Facebook and its platforms have a lopsided share. Ever since new political advertising legislation in Canada mandating digital archives and other reforms was enacted, many platforms such as …

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Political Digital Campaigning - Canada Federal Elections 2021

2021 Canadian Elections Were Truly Digital: Here’s What We Learned

Canada’s 2021 federal elections were ‘special’ (pun intended). Not only was it the first ‘pandemic election’ in Canadian history, but PM Trudeau called it midway through his second term. Digital technologies became the norm as Canadians hunkered down in their homes to protect themselves and their loved ones. This transformation extended to the world of …

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Is your campaign ready for a digital election in Canada?

Is your campaign ready for a digital election in Canada?

Canada’s Political Landscape A snap election has been called, and Canadians are heading to the polls on September the 20th, 2021. This represents the shortest allowable election under federal elections law for what will be the most digital election in Canada.  This will be the first Federal Canadian election that occurs during pandemic conditions in …

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How to Choose the Best Political Digital Marketing Agency? Canada

How to Choose the Best Political Digital Marketing Agency?

It’s 2021 (almost) and online advertising and digital marketing have emerged as critical pieces of any modern political campaign puzzle. In Canada and around the world, online advertising is now considered a strategic advantage and something no campaign can take lightly. Many successful campaigns boast of professional communication teams well-versed in storytelling, platform building and …

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