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Introduction A political campaign digital strategy is no longer a supplementary document in a campaign binder. It is the operational backbone of modern Canadian elections. Today, federal, provincial, and municipal campaigns operate in an environment where voter discovery, persuasion, and mobilization increasingly happen online. Post-election reports have found that digital advertising...
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- All Posts
- Campaign Advertising Insights
- Industry News and Events
- Political Digital Strategy
- Social Media and Politics
1. Overview of Social Media and Politics in Canada Social media and digital channels have influenced almost every area of human life and endeavor so political campaigns are no different. More than 85% of the Canadian population uses social media...
The race to elect the new leader of the Conservative Party of Canada just ended. We saw that Pierre Poilievre won decisively with an overwhelming margin over his opponents. As seen in previous federal and provincial elections across Canada, digital...
Political advertising on Facebook has increased considerably in Canada over the past few years. The 2021 federal elections, for example, saw a large amount of advertising money spent primarily on Facebook. Therefore, it was not unexpected to see this trend...
In Canada, Facebook has emerged as a leading digital platform for political advertising over the past few years. Regardless of whether it is a federal, provincial, or municipal election campaign, candidates are taking advantage of the platform because of the...
In the run-up to Ontario Provincial Elections 2022, digital political advertising is in full swing. During election cycles, political parties hire marketers and agencies to design and manage digital campaigns, including Facebook advertising, to help them woo voters across their...
Last Update: June 2, 2022 Facebook advertising spending has been on the rise for the last couple of years in Canadian politics. At the time of the 2021 Federal Elections, a great deal of advertising budget was allocated to Facebook’s...
Over the last few years, political digital marketing has become more and more prevalent in Canada. In terms of social media platforms where political advertising is permitted, Facebook and its platforms have a lopsided share. Ever since new political advertising...
Canada’s 2021 federal elections were ‘special’ (pun intended). Not only was it the first ‘pandemic election’ in Canadian history, but PM Trudeau called it midway through his second term. Digital technologies became the norm as Canadians hunkered down in their...
Canada’s Political Landscape A snap election has been called, and Canadians are heading to the polls on September the 20th, 2021. This represents the shortest allowable election under federal elections law for what will be the most digital election in...
It’s 2021 (almost) and online advertising and digital marketing have emerged as critical pieces of any modern political campaign puzzle. In Canada and around the world, online advertising is now considered a strategic advantage and something no campaign can take...
