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Municipal campaigns have changed dramatically over the past decade. Today, a candidate’s most important campaign office isn’t a storefront, lawn sign, or headquarters—it’s a smartphone screen. For many voters, social media is their first and most frequent interaction with candidates running in Ontario municipal elections, British Columbia municipal elections, and local...
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- All Posts
- Campaign Advertising Insights
- Industry News and Events
- Political Digital Strategy
- Social Media and Politics
In the 2025 Ontario provincial election, Premier Doug Ford’s Progressive Conservative Party secured a decisive victory, winning 80 out of 124 seats and capturing 43% of the popular vote. The election, notably held in winter, saw a 45.40% voter turnout,...
At EOK Consults, we are committed to pushing the boundaries of political marketing and campaign innovation. The Next Campaign Tech Showcase was a powerful reflection of this vision, bringing together campaign professionals, strategists, and technology experts to explore the latest...
Justin Trudeau’s resignation as Prime Minister and Liberal Party leader marks the end of an era in Canadian politics. While his departure opens the door to new leadership, it also leaves the Liberals at a crossroads. The next leader will...
In today’s fast-paced digital age, political campaigns have transformed significantly. From connecting with voters online to tailoring messages for different demographics, the right strategy can make or break your campaign. At the heart of this success lies a critical decision:...
The Alberta NDP’s decisive win in the Lethbridge-West by-election, with Rob Miyashiro securing 56.3% of the vote, offers valuable insights into modern political campaigning. While grassroots efforts played a role, this victory highlights the growing importance of strategic digital marketing...
Social media has transformed the way political campaigns are conducted in Canada. From shaping conversations to influencing election outcomes, its impact has been revolutionary. This blog explores the evolution of social media in Canadian politics, highlighting its past, present, and...
The 2024 Nova Scotia Election and Social Media strategies played an important role in this year’s political outcomes. Premier Tim Houston led the Progressive Conservatives (PC) to a strong re-election, securing 43 seats and almost 53% of the vote share....
As social media platforms reshape the landscape of political communication worldwide, they have become equally essential in Canadian politics. This guide dives into the role of social media in Canadian politics. It explores its impact on campaigns, voter engagement, democracy,...
The 2024 New Brunswick Election and Social Media advertising played a pivotal role in shaping the political landscape. With Susan Holt leading the Liberals to a majority government and Progressive Conservative leader Blaine Higgs losing his seat, this election showcased...
In the recent B.C. election, political parties turned to digital marketing and Meta advertising on platforms like Facebook and Instagram to engage voters and communicate their messages. With online platforms becoming critical in political campaigns, how did social media advertising...
