Advocacy Organization · National Digital Outreach
Growing a national digital advocacy program
ClientMunicipal-focused advocacy organizationTimeframe12 months
- 550,000+
- Canadians reached
- 25,000+
- Online supporters acquired
- 10,000+
- Petition sign-ups
- 300%
- Social media growth
The Objective
Expand the organization's reach across Canada, communicate its positions on municipal and public policy issues, acquire online supporters and strengthen ongoing digital engagement.
Our Work
EOK provided ongoing digital strategy and execution, combining national digital advertising campaigns with grassroots supporter acquisition, online petitions, social media growth and email marketing.
Our responsibilities also included website management, blog and content planning, digital creative, campaign messaging and ongoing performance optimization.
The work supported both the organization's issue-based campaigns and its broader year-round digital communications.
The Results
Over a 12-month period, the digital program helped the organization reach more than 550,000 Canadians, acquire over 25,000 online supporters and generate more than 10,000 petition sign-ups.
The organization's social media presence also recorded approximately 300% growth during the same period.