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Updated as of May 03, 2025. TL; DR: Canada’s 2025 federal election was a digital-first campaign like no other. From record-breaking Meta ad spending to TikTok influencers driving political conversations, the race unfolded online. In this blog post, we break down the platforms, strategies, and moments defining this historic election. Canada’s...
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- All Posts
- Campaign Advertising Insights
- Industry News and Events
- Political Digital Strategy
- Social Media and Politics
In Canada, Facebook has emerged as a leading digital platform for political advertising over the past few years. Regardless of whether it is a federal, provincial, or municipal election campaign, candidates are taking advantage of the platform because of the...
In the run-up to Ontario Provincial Elections 2022, digital political advertising is in full swing. During election cycles, political parties hire marketers and agencies to design and manage digital campaigns, including Facebook advertising, to help them woo voters across their...
Last Update: June 2, 2022 Facebook advertising spending has been on the rise for the last couple of years in Canadian politics. At the time of the 2021 Federal Elections, a great deal of advertising budget was allocated to Facebook’s...
Over the last few years, political digital marketing has become more and more prevalent in Canada. In terms of social media platforms where political advertising is permitted, Facebook and its platforms have a lopsided share. Ever since new political advertising...
Canada’s 2021 federal elections were ‘special’ (pun intended). Not only was it the first ‘pandemic election’ in Canadian history, but PM Trudeau called it midway through his second term. Digital technologies became the norm as Canadians hunkered down in their...
Canada’s Political Landscape A snap election has been called, and Canadians are heading to the polls on September the 20th, 2021. This represents the shortest allowable election under federal elections law for what will be the most digital election in...
It’s 2021 (almost) and online advertising and digital marketing have emerged as critical pieces of any modern political campaign puzzle. In Canada and around the world, online advertising is now considered a strategic advantage and something no campaign can take...
It’s November 04, 2008 and Barack Obama, a little-known senator created history as the first African American to win the Presidential in the United States. As TV pundits and political analysts debated how Obama managed this historic feat, there seemed...
Interested in learning about digital marketing in political campaigns in Canada? We’ve got a good overview, some historical facts and a quick take on the 5 things you must know! Digital Marketing & Political Campaigns Political campaigning is all about...
