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After two sold-out editions, the Next Campaign Summit is back — bigger, smarter, and more connected than ever. On Thursday, January 15, 2026, campaign professionals, elected officials, strategists, advocacy groups, non-profits, and public-sector professionals will gather at The Carlu in Toronto for what’s set to be Canada’s premier campaign and advocacy...
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- All Posts
- Campaign Advertising Insights
- Industry News and Events
- Political Digital Strategy
- Social Media and Politics
Justin Trudeau’s resignation as Prime Minister and Liberal Party leader marks the end of an era in Canadian politics. While his departure opens the door to new leadership, it also leaves the Liberals at a crossroads. The next leader will...
In today’s fast-paced digital age, political campaigns have transformed significantly. From connecting with voters online to tailoring messages for different demographics, the right strategy can make or break your campaign. At the heart of this success lies a critical decision:...
The Alberta NDP’s decisive win in the Lethbridge-West by-election, with Rob Miyashiro securing 56.3% of the vote, offers valuable insights into modern political campaigning. While grassroots efforts played a role, this victory highlights the growing importance of strategic digital marketing...
Social media has transformed the way political campaigns are conducted in Canada. From shaping conversations to influencing election outcomes, its impact has been revolutionary. This blog explores the evolution of social media in Canadian politics, highlighting its past, present, and...
The 2024 Nova Scotia Election and Social Media strategies played an important role in this year’s political outcomes. Premier Tim Houston led the Progressive Conservatives (PC) to a strong re-election, securing 43 seats and almost 53% of the vote share....
As social media platforms reshape the landscape of political communication worldwide, they have become equally essential in Canadian politics. This guide dives into the role of social media in Canadian politics. It explores its impact on campaigns, voter engagement, democracy,...
The 2024 New Brunswick Election and Social Media advertising played a pivotal role in shaping the political landscape. With Susan Holt leading the Liberals to a majority government and Progressive Conservative leader Blaine Higgs losing his seat, this election showcased...
In the recent B.C. election, political parties turned to digital marketing and Meta advertising on platforms like Facebook and Instagram to engage voters and communicate their messages. With online platforms becoming critical in political campaigns, how did social media advertising...
The Importance of Canadian Political Digital Marketing “Political campaigns are won on Facebook, and governments are run on WhatsApp.” – Unnamed strategist in a recent federal by-election. The 2025 Canadian federal election will be unlike any before. As political parties...
In the ever-evolving world of politics, social media has become a central tool. It plays a significant role, not just globally, but especially in Canada. Social media platforms are revolutionizing how campaigns connect with voters, shape public discourse, and mobilize...
