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The Alberta municipal election in 2025 is shaping up to be one of the most dynamic and digitally driven campaigns in recent memory. With sweeping new rules, a permanent voter registry, and the introduction of political parties in cities like Edmonton and Calgary, candidates and voters alike are navigating a rapidly...
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- All Posts
- Campaign Advertising Insights
- Industry News and Events
- Political Digital Strategy
- Social Media and Politics

Zohran Mamdani's social media strategy helped win NYC’s mayoral primary. Here’s what Canadian campaigns can learn from it.

Running a winning campaign today means partnering with the right political marketing and advertising agencies in Canada. It takes more than knocking on doors and handing out flyers. From targeted social media ads to carefully crafted slogans, political marketing and...

Updated as of May 03, 2025. TL; DR: Canada’s 2025 federal election was a digital-first campaign like no other. From record-breaking Meta ad spending to TikTok influencers driving political conversations, the race unfolded online. In this blog post, we break...

With the 2025 federal election fast approaching, the battle for the Prime Minister’s office is already being framed by two strikingly different political brands. Mark Carney, the newly chosen leader of the Liberal Party, and Pierre Poilievre, the leader of...

In the 2025 Ontario provincial election, Premier Doug Ford’s Progressive Conservative Party secured a decisive victory, winning 80 out of 124 seats and capturing 43% of the popular vote. The election, notably held in winter, saw a 45.40% voter turnout,...

At EOK Consults, we are committed to pushing the boundaries of political marketing and campaign innovation. The Next Campaign Tech Showcase was a powerful reflection of this vision, bringing together campaign professionals, strategists, and technology experts to explore the latest...

Justin Trudeau’s resignation as Prime Minister and Liberal Party leader marks the end of an era in Canadian politics. While his departure opens the door to new leadership, it also leaves the Liberals at a crossroads. The next leader will...

In today’s fast-paced digital age, political campaigns have transformed significantly. From connecting with voters online to tailoring messages for different demographics, the right strategy can make or break your campaign. At the heart of this success lies a critical decision:...

The Alberta NDP’s decisive win in the Lethbridge-West by-election, with Rob Miyashiro securing 56.3% of the vote, offers valuable insights into modern political campaigning. While grassroots efforts played a role, this victory highlights the growing importance of strategic digital marketing...

Social media has transformed the way political campaigns are conducted in Canada. From shaping conversations to influencing election outcomes, its impact has been revolutionary. This blog explores the evolution of social media in Canadian politics, highlighting its past, present, and...