political marketing and social media

Conservative Party Leadership Race -2022; Facebook Advertising

The Conservative Party’s Leadership Race and Facebook Advertising – What we learned? 

The race to elect the new leader of the Conservative Party of Canada just ended. We saw that Pierre Poilievre won decisively with an overwhelming margin over his opponents. As seen in previous federal and provincial elections across Canada, digital media played a prominent role and that was the case in this election cycle as …

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social media in Canadian politics

Facebook Advertising in 2021 Canadian Federal Elections: 4 Facts You Must Know

Over the last few years, political digital marketing has become more and more prevalent in Canada. In terms of social media platforms where political advertising is permitted, Facebook and its platforms have a lopsided share. Ever since new political advertising legislation in Canada mandating digital archives and other reforms was enacted, many platforms such as …

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