political marketing agencies.

Running a winning campaign today means partnering with the right political marketing and advertising agencies in Canada. It takes more than knocking on doors and handing out flyers. From targeted social media ads to carefully crafted slogans, political marketing and advertising have become central to winning elections in Canada. Behind the scenes, many specialized agencies are helping candidates reach the right voters with the right message — and doing it across TV, digital, print, and everything in between. In 2025, the landscape is more complex than ever. Campaigns are shorter. Voter attention spans are even shorter. Digital ad spending by political parties and candidates is hitting record highs. With strict advertising rules, rising costs, and new platforms to navigate, choosing the right political marketing partner can make or break your campaign. This guide breaks it all down. Whether you’re running federally, provincially, or municipally, you’ll find the top political marketing and advertising agencies in Canada listed here, along with how to choose the right one for your needs. We’ll also explain how EOK Consults stands out in this space and why more candidates are turning to focused, digital-first firms over generalist or lobbying-heavy agencies. What is a Political Marketing Agency?  At its core, a political marketing agency helps candidates and parties connect with voters. These agencies craft your message, design your campaign materials, and build your public image, both online and offline. They understand what voters care about and how to reach them. A political marketing agency focuses on the big picture: strategy, branding, voter research, digital presence, and outreach. Think slogans, website design, persuasive videos, direct mail, and coordinated messaging across platforms. A political advertising agency, on the other hand, is often more focused on the actual placement and delivery of ads. That includes buying space on TV, running YouTube pre-rolls, placing Facebook and Instagram ads, and managing digital budgets. Many firms today, especially political digital marketing agencies, do both. Services You Can Expect: Campaign strategy and voter targeting Branding, messaging, and content creation Social media and video ads Voter data analysis and audience segmentation Graphic design and print materials Get-Out-The-Vote (GOTV) campaigns Media buying and ad tracking Some agencies offer all of the above. Others specialize in one or two areas. The best fit depends on your budget, timeline, and what kind of race you’re running. Political Marketing vs Political Advertising – What’s the Difference? The terms “marketing” and “advertising” are often used interchangeably, but in politics, they mean slightly different things. Political marketing is the broader umbrella. It includes everything that shapes how voters see you – from your message to your logo, from lawn signs to your online videos. It’s about positioning, strategy, and storytelling. Political advertising, by contrast, is about distribution. It’s the paid promotion of your message through platforms like Meta (Facebook/Instagram), YouTube, Google Search, TV, and more. You can’t have effective advertising without strong marketing, and vice versa. Here’s a quick breakdown: Political Marketing Political Advertising Strategy & branding Ad placements & targeting Slogans & messaging Media buying (TV, Meta, YouTube) Website & social content Budget optimization Voter research & segmentation Performance tracking & reporting GOTV planning Platform compliance In 2025, most serious campaigns work with a political digital marketing agency – one that can blend strategy with paid media execution. Whether you’re hiring a full-service political ad agency or building a small team, knowing the difference between marketing and advertising can help you choose partners who actually move the needle. Top 10 Political Marketing and Advertising Agencies in Canada Canada’s political communications landscape is evolving fast – and so is the roster of agencies shaping its future. This list of political marketing and advertising agencies in Canada highlights ten notable players in the space. Our methodology considers digital presence, campaign specialization, client roster, media coverage, and the agency’s thought leadership. We’ve prioritized agencies with a demonstrated focus on Canadian elections and public campaigns, not just corporate or lobbying work. This list will be updated regularly as new frontrunners emerge and the field continues to evolve. #1. EOK Consults – Digital-First, Campaign-Focused EOK Consults is a Canadian political digital marketing agency built from the ground up for today’s campaigns. Unlike traditional public affairs or lobbying firms, EOK is a digital-first, full-service agency that exclusively focuses on political and advocacy work. From local nomination races and municipal contests to national leadership campaigns and federal elections, we’ve supported candidates and causes at every level. Known for our high-precision digital ad targeting across platforms like Meta, YouTube, and Connected TV (CTV), EOK also provides creative services ranging from graphic design and website builds to professional video production. Our deep understanding of Canadian political dynamics – combined with a track record of strong wins (including an 86% win rate in the 2025 Ontario provincial election and major upsets federally) – has made us a go-to partner for campaigns looking to turn online momentum into real-world results. If you have a project in mind, get in touch today! #2. Crestview Strategy – Public Affairs with Digital Expertise Crestview Strategy is one of Canada’s largest public affairs firms, known for its government relations and communications work across sectors. While political campaigns aren’t its sole focus, the agency has delivered major digital advertising initiatives in past elections, especially for centre-right parties. Its size and corporate client base suggest it’s better suited for well-resourced campaigns looking for full-spectrum support. Visit Crestview Strategy #3. Spark Advocacy – Progressive, Cause-Driven Campaigns Spark Advocacy specializes in high-end creative and narrative development, often for advocacy organizations, labour groups, and progressive campaigns. With strong in-house design and messaging teams, it’s best known for visually striking campaigns and storytelling. While it leans toward issue-based work, it’s also played roles in political races across Canada. Visit Spark Advocacy #4. Burrard Strategy – Counsel-First Approach with Digital Services Based in Vancouver, Burrard Strategy combines campaign strategy with public affairs and digital media. Their political services include research, creative work, and advertising, though these are part of a wider offering that includes corporate