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Analyzing Online Ad Spends by Canada's Federal Parties: Insights from Meta Advertising Data

Analyzing Online Ad Spends by Canada’s Federal Parties: Insights from Meta Advertising Data

Updated data for July 2024 As Canada gears up for the next federal election (expected in Fall 2025 if not earlier), the digital battleground is heating up. Digital and Social Media Marketing Agency for Political Campaigns has become a crucial tool for political campaigns, allowing parties to reach and engage with voters on platforms like Facebook and Instagram in unprecedented ways. Understanding the ad spending patterns of these parties provides valuable insights into their strategies and priorities. In this blog post, we delve into the latest monthly spending data on Meta (Facebook + Instagram) by Canada’s leading federal parties. Why Meta Ad Spending Matters in Canadian Politics The rise of social media has transformed political campaigning. Platforms like Facebook and Instagram offer targeted advertising capabilities, enabling parties to tailor their messages to specific demographics. This precision can influence voter opinions and, ultimately, election outcomes. By analyzing ad spending on Meta, we gain a glimpse into each party’s focus areas, voter engagement strategies, and overall campaign health. Digital and Social Media Marketing Agency for Political Campaigns can leverage these insights to enhance their strategies and connect more effectively with voters. Breakdown of Meta Advertising Spending by Leading Federal Parties – July 2024 Canadian federal political parties spent over $57,000 on Meta advertising through their official channels. The data reveals a significant disparity in campaign spending among Canada’s federal political parties. The Conservative Party of Canada spent $36,000 in July 2024, which is more than double the expenditure of the Liberal Party at $17,000. This contrast highlights the Conservatives’ substantial financial resources and strategic emphasis on digital outreach. Liberal Party of Canada Total Spending: $17,000 The Liberal Party’s ad portfolio, including promotions of the Canada Child Benefit, Grocery rebate, Environment-related incentives and other Budget 2024 ideas, and numerous attack ads on Pierre Poilievre, indicates a mixed strategy of highlighting policy achievements while discrediting the opposition. This dual approach aims to appeal to a wide audience, balancing positive and negative messaging to strengthen their image and undermine Conservative credibility. Key Demographics Targeted: Urban young adults, environmental advocates, and healthcare professionals. Conservative Party of Canada Total Spending: $36,000 The Conservative Party’s ad policy for July 2024 predominantly focuses on attack ads, targeting the Liberal government’s censorship law, the NDP and its leader Jagmeet Singh, as well as highlighting issues like rising crime and extortion. These ads aim to draw sharp contrasts with their opponents by emphasizing perceived threats and policy failures. In addition to these attacks, the Conservatives also promote their core promises of “common sense” solutions, including axing taxes, building homes, fixing the budget, and stopping crime. This combination of negative campaigning and positive messaging is designed to both undermine the opposition and solidify the party’s image as the solution-oriented choice for voters, reflecting a strategy that seeks to mobilize their base and sway undecided voters by addressing their concerns and fears. Key Demographics Targeted: Suburban families, ethnic communities, business owners, and senior citizens. New Democratic Party (NDP) Total Spending: $3,700 The NDP’s advertising strategy for July 2024 focused on promoting upcoming by-elections in the ridings of Elmwood-Transcona and LaSalle-Émard-Verdun. This suggests a targeted effort to mobilize support in these specific regions. Alongside these promotions, the NDP also ran a mix of event-related ads and attack ads aimed at Pierre Poilievre, criticizing his stance on cuts and privatization in healthcare. This combination reflects a dual approach: highlighting the importance of local elections and events while also positioning the party as a defender of public healthcare against conservative policies. Key Demographics Targeted: Young progressives, by-election voters, and seniors concerned about healthcare. Green Party of Canada Total Spending: $305 The Green Party’s advertising strategy for July 2024 was focused on a handful of key issues, with ads highlighting their positions on homelessness, climate change, and dental care. This choice of topics reflects the party’s commitment to social justice and environmental sustainability, as well as their advocacy for expanding healthcare coverage. By concentrating on these specific issues, the Green Party aimed to appeal to voters concerned about social equity and environmental responsibility, distinguishing themselves as a party dedicated to addressing these critical challenges. Key Demographics Targeted: Environmentalists, youth activists, and rural communities. July 2024 Fundraising and Digital Spend In July 2024, the Conservative Party of Canada maintained a substantial lead in fundraising, collecting over $9.8 million in the second quarter, slightly down from nearly $10.7 million in the first quarter. This robust financial backing enabled the Conservatives to outspend other parties on advertising, focusing heavily on attack ads targeting the Liberal government’s policies and promoting their key promises. The Liberal Party also saw a fundraising boost, raising nearly $3.8 million, which allowed them to support a mix of policy promotion and negative ads against Pierre Poilievre. Meanwhile, the NDP and Green Party, with their more modest financial positions—raising approximately $1.3 million and $438,000, respectively—focused their ad campaigns on targeted issues and specific events, including by-elections and policy critiques. The disparity in fundraising directly influenced the scale and reach of each party’s advertising efforts, highlighting the critical role of financial resources in shaping political narratives and voter outreach​ Stay updated! To stay updated with the latest blogs and insights, sign up for our newsletter. Stay informed and engaged with the political developments that matter to you. Subscribe now for the latest updates delivered straight to your inbox.

Toronto-St.Paul Federal By-Election: Meta Advertising Spending and Results Analysis

Blog updated and archived on June 25, 2024 (after the results came out) The Toronto-St. Paul’s federal by-election, held on June 24, 2024, was a focal point of national attention. With the Conservative Party gaining traction in recent national polls and the Federal Liberals striving to maintain their stronghold, the stakes were high. Digital and Social Media Marketing Agency for Political Campaigns played a crucial role in helping candidates leverage digital platforms like Facebook and Instagram to connect with voters, spread their messages, and rally support. Our analysis of the advertising spend of the leading candidates on these platforms provides insight into their campaign strategies and outreach efforts. Ad Spending in the Last 7 Days leading up to E-Day (June 18 – 24, 2024) Ad Spending During the Writ Period (Starting May 19, 2024) Election Result and Analysis The by-election resulted in a narrow victory (590 votes) for Conservative candidate Don Stewart, marking a significant political shift in the riding, which has traditionally been a Liberal stronghold. Stewart received 42.08% of the vote, while Liberal candidate Leslie Church garnered 40.49%​. This outcome is particularly notable given the extensive digital advertising efforts by both candidates. Stewart’s victory indicates that his campaign’s higher investment in digital ads, coupled with effective voter engagement strategies, may have played a pivotal role in swaying voters. This election could significantly impact the political landscape, and understanding the digital campaign strategies is key to comprehending the broader electoral dynamics. Stay tuned for more updates and analysis as we continue to track developments in the political sphere. Digital Strategy of the Candidates Don Stewart (Conservative): Stewart’s digital strategy was aggressive and well-funded, outspending Leslie Church by four times. This highlights the importance of having a Digital and Social Media Marketing Agency for Political Campaigns to create effective digital ads and target voters strategically. Stewart’s ads focused almost exclusively on Prime Minister Justin Trudeau and key issues such as the Carbon Tax and rising crime rates. His campaign utilized a mix of graphic assets and a popular video that received over 200,000 views on X. Both Stewart and Church benefited from ads and financial support from their respective parties’ official accounts. Leslie Church (Liberal): Church’s digital strategy focused on promoting the Liberal government’s achievements, utilizing mostly text-based graphic assets. Her ads highlighted her connection to long-time MP Carolyn Bennett, and local councillor Josh Matlow, and showcased the government’s successes in healthcare, education, and social services. While her spending was more restrained, Church aimed to build a personal connection with voters through testimonials from local community leaders and constituents. Interestingly, we only found traces of direct digital advertising by 2 Candidates – Leslie Church for the Liberal Party of Canada and Don Stewart for the Conservative Party of Canada. There were more than 80 candidates in the running but we didn’t find much online traction or data for the other candidates including NDP’s Amrit Parhar and Green Party of Canada’s Christian Cullis. To stay updated with the latest blogs and insights, sign up for our newsletter. Stay informed and engaged with the political developments that matter to you. Subscribe now for the latest updates delivered straight to your inbox.

Mississauga Mayoral election 2024

Mississauga Mayoral Election: Meta Advertising Spending Tracker

As Mississauga gears up for its upcoming mayoral by-election on June 10, 2024, it’s crucial to understand the digital footprint of the candidates vying for the city’s leadership. In today’s political landscape, a Digital and Social Media Marketing Agency for Political Campaigns plays a vital role, alongside platforms like Facebook and Instagram, in helping campaigns reach and engage with voters. With this in mind, we delved into the advertising spend of the candidates on these platforms to gain insights into their campaign strategies and outreach efforts. Using data from Facebook’s political ad library, this quick blog post will feature the total advertising spent on Facebook and Instagram by the candidates in the Mississauga mayoral by-election over three time periods – 7 days, 30 days, and 90 days. This investment underscores the importance candidates place on leveraging digital platforms to connect with voters, share their vision, and garner support for their campaigns. We’ll also update this blog with our analysis on the ad spend, nature of ads and other insights. Ad Spending in the Last 7 Days Please wait a moment for the data widget to load: Ad Spending in the Last 30 Days Please wait a moment for the data widget to load: Ad Spending in the Last 90 Days Please wait a moment for the data widget to load: To provide transparency and accountability, Facebook’s political ad library offers a comprehensive view of political ads running on its platform. By embedding widgets from this library into our blog, we aim to empower voters with access to information about the advertisements being circulated by the mayoral candidates over different periods. As residents of Mississauga prepare to cast their votes and shape the city’s future, staying informed about the candidates and their campaign activities is essential. By utilizing resources like Facebook’s political ad library and services provided by a Digital and Social Media Marketing Agency for Political Campaigns, voters can make more informed decisions and actively participate in the democratic process. Stay tuned for more updates and analysis as we track the developments leading up to the Mississauga mayoral by-election on June 10, 2024. Disclaimer: Please note that EOK Consults Inc. may be engaged in digital advertising work for one of the candidates in the Mississauga mayoral by-election. We remain committed to providing accurate, publicly-verifiable information and objective analysis.

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