# EOK Consults | Canada’s Leading Digital Marketing Agency for Political Campaigns


## Posts

- [Ontario Municipal Elections 2026: Digital Campaign Strategies That Win Local Races](https://eokconsults.com/2026-ontario-municipal-elections-digital-campaign-strategies/): Digital Dynamics Shaping Local Voter Engagement: Ontario Municipal Elections The Ontario Municipal Elections in 2026 will not resemble past local contests. While lawn signs, door-knocking, and all-candidates meetings will remain important, they are no longer sufficient on their own. Voter behaviour has shifted decisively toward digital channels, even in smaller municipalities. Campaigns that fail to adapt risk being invisible to the very voters they need to persuade and mobilize. Across Ontario, municipal elections are increasingly shaped by digital-first campaigning, which includes social media advertising, localized voter targeting, rapid-response communications, and data-informed messaging. This is not about importing federal or provincial
- [The Leading Political Social Media Agencies in Canada (2025 Guide)](https://eokconsults.com/political-social-media-agency/): Social media has become the defining arena for modern political communication. It’s where narratives are built, policies are debated, and elections can be won or lost. As Canada moves into a more digital-first political environment, the role of a political social media agency has never been more vital. This article explores some of the leading agencies in the country, the trends shaping their strategies, and what makes an effective political social media partner in 2025. The Role of a Political Social Media Agency A political social media agency is far more than a marketing firm. These agencies specialize in voter
- [Next Campaign Summit 2026: Canada’s Biggest Political Campaign Event Returns](https://eokconsults.com/next-campaign-summit-2026/): After two sold-out editions, the Next Campaign Summit is back — bigger, smarter, and more connected than ever. On Thursday, January 15, 2026, campaign professionals, elected officials, strategists, advocacy groups, non-profits, and public-sector professionals will gather at The Carlu in Toronto for what’s set to be Canada’s premier campaign and advocacy event of the year – the Next Campaign Summit 2026. EOK Consults is a proud presenting sponsor of the Next Campaign Summit 2026. The Summit brings together those who run and support successful campaigns and civic causes — from municipal races to national advocacy movements. The Origin of the
- [2026 Ontario Municipal Election: The Ultimate Guide to Campaigning, Voter Outreach & Social Media Success](https://eokconsults.com/2026-ontario-municipal-election/): The 2026 Ontario Municipal Election, scheduled for Monday, October 26, 2026, will be one of the largest democratic events in Canada. With 444 municipalities, thousands of candidates, and millions of eligible voters, it’s a political moment that will shape the future of Ontario’s communities for years to come. For candidates running for Mayor, Regional Chair, Councillor, or School Board Trustee, the stakes are high. Campaigns are shorter, resources are tighter, and the electorate is more diverse and digitally connected than ever before. While traditional tools like lawn signs, flyers, and door-to-door canvassing still matter, the deciding factor in 2026 will
- [The Most Comprehensive Guide to Political Advertising Agencies in Canada (2025 Edition)](https://eokconsults.com/political-advertising-agencies-in-canada/): Political advertising agencies have become essential players in Canadian elections. Campaigns that once relied on door-knocking, lawn signs, and phone banks now dedicate significant resources to digital ads, creative content, and data-driven targeting. Since then, things have only intensified. Today’s political campaigns use everything from email funnels and geo-targeted digital ads to influencer outreach and AI-powered voter segmentation. The impact shows up in the budgets. In 2021, parties spent over $60 million on political advertising and marketing. And in 2025, digital-ad spending broke all records with over $1 million being spent by the leading political parties every week on just
- [Alberta’s 2025 Municipal Election: The Ultimate Guide to Campaigning, Voter Outreach & Social Media Success](https://eokconsults.com/alberta-municipal-election-2025-social-media-guide/): The Alberta municipal election in 2025 is shaping up to be one of the most dynamic and digitally driven campaigns in recent memory. With sweeping new rules, a permanent voter registry, and the introduction of political parties in cities like Edmonton and Calgary, candidates and voters alike are navigating a rapidly changing landscape. In this guide, we break down everything you need to know — from key dates to compliance changes — and most importantly, how to use social media effectively in Alberta municipal election campaigns.  Whether you’re running for office or simply looking to stay informed, this is your
- [How Zohran Mamdani Won with Social Media: Lessons for Canadian Campaigns](https://eokconsults.com/zohran-mamdani-social-media-lessons-for-canada/): Zohran Mamdani's social media strategy helped win NYC’s mayoral primary. Here’s what Canadian campaigns can learn from it.
- [The Ultimate Guide to Political Marketing & Advertising Agencies in Canada (2025 Edition)](https://eokconsults.com/political-marketing-advertising-agencies-canada/): Running a winning campaign today means partnering with the right political marketing and advertising agencies in Canada. It takes more than knocking on doors and handing out flyers. From targeted social media ads to carefully crafted slogans, political marketing and advertising have become central to winning elections in Canada. Behind the scenes, many specialized agencies are helping candidates reach the right voters with the right message — and doing it across TV, digital, print, and everything in between. In 2025, the landscape is more complex than ever. Campaigns are shorter. Voter attention spans are even shorter. Digital ad spending by
- [Canada’s 2025 Federal Election: How Social Media, TikTok, and Digital Campaigning Shaped The Outcome](https://eokconsults.com/canada-2025-federal-election-digital-campaigning/): Updated as of May 03, 2025. TL; DR: Canada’s 2025 federal election was a digital-first campaign like no other. From record-breaking Meta ad spending to TikTok influencers driving political conversations, the race unfolded online. In this blog post, we break down the platforms, strategies, and moments defining this historic election. Canada’s 2025 Federal Election and Social Media: A Complete Guide to Digital Campaigning, Meta Ads, and Viral Influence As Canada wrapped up its 2025 federal election, we witnessed a digital campaign unlike any in the country’s history. With over 19.5 million ballots cast and a voter turnout rate of 68.65%,
- [Canada First vs Canada Strong: The Branding Battle Between Mark Carney and Pierre Poilievre for Canada’s Future](https://eokconsults.com/canada-first-vs-canada-strong-mark-carney-vs-pierre-poilievre/): With the 2025 federal election fast approaching, the battle for the Prime Minister’s office is already being framed by two strikingly different political brands. Mark Carney, the newly chosen leader of the Liberal Party, and Pierre Poilievre, the leader of the Conservatives, are using two distinct slogans – Canada Strong and Canada First – to present their vision for the country. In a time when external pressures (aka Trump tariffs and the “51st State” pitches) loom large over Canada’s future, Canada First vs Canada Strong is more than just a clash of phrases; it represents the larger political narratives each
- [2025 Ontario Election Social Media: Spending Big and Targeting Smarter](https://eokconsults.com/2025-ontario-election-social-media/): In the 2025 Ontario provincial election, Premier Doug Ford’s Progressive Conservative Party secured a decisive victory, winning 80 out of 124 seats and capturing 43% of the popular vote. The election, notably held in winter, saw a 45.40% voter turnout, underscoring the significance of digital campaigning in reaching voters during less traditional election periods. Social media platforms, especially Meta (Facebook and Instagram), were flooded with ads from political parties trying to win voters’ attention. But how did the Ontario political parties spend their money, and what can we learn from their strategies? In this post, we’ll dive into the numbers,
- [Next Campaign Tech Showcase 2025: Shaping the Future of Political Campaigning](https://eokconsults.com/next-campaign-tech-showcase-2025/): At EOK Consults, we are committed to pushing the boundaries of political marketing and campaign innovation. The Next Campaign Tech Showcase was a powerful reflection of this vision, bringing together campaign professionals, strategists, and technology experts to explore the latest advancements in digital political engagement. As a co-founder and presenting sponsor of Next Campaign, our team played an integral role in shaping this event. The tech showcase was built on the success of our first summit last year, providing a focused opportunity to explore campaign technology in greater detail. While the Next Campaign Summit brings together policy minds, advocacy groups,
- [Unpacking Pierre Poilievre's YouTube Success and the Liberals' Digital Deficit](https://eokconsults.com/pierre-poilievre-youtube-success-liberals-digital-deficit/): Justin Trudeau’s resignation as Prime Minister and Liberal Party leader marks the end of an era in Canadian politics. While his departure opens the door to new leadership, it also leaves the Liberals at a crossroads. The next leader will face a daunting task: introducing themselves to millions of Canadians in a short period and rallying a fractured party for the 2025 election. Meanwhile, Pierre Poilievre and the Conservatives already have a powerful advantage: a dominant digital strategy centred on platforms like YouTube. This isn’t just about the Liberals finding a leader—it’s about catching up in a game the Conservatives
- [How to Choose the Best Political Digital Marketing Agency for Your Campaign’s Success](https://eokconsults.com/how-to-choose-the-best-political-digital-marketing-agency-for-your-campaigns-success/): In today’s fast-paced digital age, political campaigns have transformed significantly. From connecting with voters online to tailoring messages for different demographics, the right strategy can make or break your campaign. At the heart of this success lies a critical decision: choosing the best political digital marketing agency to guide your journey. Let’s explore how to make this vital choice. What Is a Political Digital Marketing Agency? A political digital marketing agency specializes in using online platforms to amplify your campaign’s message, engage voters, and drive results. Unlike traditional marketing agencies, these experts bring a deep understanding of political strategies and
- [Lethbridge By-Election: Analyzing the Alberta NDP’s Social Media & Digital Strategy Success](https://eokconsults.com/lethbridge-by-election-analyzing-the-alberta-ndps-social-media-digital-strategy-success/): The Alberta NDP’s decisive win in the Lethbridge-West by-election, with Rob Miyashiro securing 56.3% of the vote, offers valuable insights into modern political campaigning. While grassroots efforts played a role, this victory highlights the growing importance of strategic digital marketing in driving electoral outcomes. Results Overview The by-election results reveal a significant lead for the Alberta NDP: Rob Miyashiro (NDP): 56.3% of the vote John Middleton-Hope (UCP): 37.2% of the vote Layton Veverka (Alberta Party): 3.7% of the vote This outcome underscores how targeted campaign strategies can make a measurable difference in voter engagement and support. A Comparative Look at
- [The Evolution of Social Media and Its Influence on Politics in Canada](https://eokconsults.com/the-evolution-of-social-media-and-its-influence-on-politics-in-canada/): Social media has transformed the way political campaigns are conducted in Canada. From shaping conversations to influencing election outcomes, its impact has been revolutionary. This blog explores the evolution of social media in Canadian politics, highlighting its past, present, and future. For a more detailed analysis, check out The Ultimate Guide to Social Media and Politics in Canada—your one-stop resource on this important topic. Social Media’s Rise in Canadian Politics: A Timeline The Early Days: How Facebook and Twitter Shaped Political Discourse in Canada The mid-2000s marked the emergence of social media in the Canadian political landscape. Platforms like Facebook
- [The 2024 Nova Scotia Election and Social Media: How Digital Campaigns Shaped the Results](https://eokconsults.com/2024-nova-scotia-election-and-social-media/): The 2024 Nova Scotia Election and Social Media strategies played an important role in this year’s political outcomes. Premier Tim Houston led the Progressive Conservatives (PC) to a strong re-election, securing 43 seats and almost 53% of the vote share. The New Democratic Party (NDP) won 9 seats with over 22% of the vote, while the Liberals trailed with just 2 seats and 23% of the vote. This post breaks down how each party used social media, especially Meta advertising, to reach voters and what lessons can be learned for future campaigns. 2024 Nova Scotia Election Results: PCs Dominate, NDP
- [The Ultimate Guide to Social Media and Politics in Canada](https://eokconsults.com/the-ultimate-guide-to-social-media-and-politics-in-canada/): As social media platforms reshape the landscape of political communication worldwide, they have become equally essential in Canadian politics. This guide dives into the role of social media in Canadian politics. It explores its impact on campaigns, voter engagement, democracy, and legal considerations. By understanding the power of social media in Canadian political campaigns, politicians, strategists, and campaign managers can create more engaging outreach strategies. These strategies will be more effective and transparent, resonating with diverse voter demographics. Social Media in Canadian Politics: Key Stats In recent years, social media has become a critical channel for political engagement in Canada.
- [2024 New Brunswick Election and Social Media: How Digital Campaigns Shaped the Election Results](https://eokconsults.com/2024-new-brunswick-election-social-media/): The 2024 New Brunswick Election and Social Media advertising played a pivotal role in shaping the political landscape. With Susan Holt leading the Liberals to a majority government and Progressive Conservative leader Blaine Higgs losing his seat, this election showcased the growing importance of digital campaigns in influencing voters. As we analyze the results and how each party used Meta advertising on platforms like Facebook, it’s clear that online strategies made a significant impact on voter engagement and outcomes. This post will explore how the 2024 New Brunswick Election and Social Media intertwined to create a powerful narrative for voters.
- [2024 B.C. Election Results and Meta Advertising: Overview, Insights, and possible Correlation?](https://eokconsults.com/bc-election-results-meta-advertising/): In the recent B.C. election, political parties turned to digital marketing and Meta advertising on platforms like Facebook and Instagram to engage voters and communicate their messages. With online platforms becoming critical in political campaigns, how did social media advertising influence the final results? This blog post will take a quick dive into B.C. Election Results and Meta Advertising and examine how each party’s investment in online advertising correlated with their vote share as well as the nature of their ad campaign strategy. A Breakdown of the B.C. Election Results The initial count from Elections BC provided key insights into
- [2025 Federal Elections: Emerging Trends in Canadian Political Digital Marketing Landscape](https://eokconsults.com/canadian-political-digital-marketing/): The Importance of Canadian Political Digital Marketing “Political campaigns are won on Facebook, and governments are run on WhatsApp.” – Unnamed strategist in a recent federal by-election. The 2025 Canadian federal election will be unlike any before. As political parties fight for control in a highly polarized landscape, Canadian political digital marketing strategies will be their secret weapon. The playbook is evolving—rapidly. From AI-driven voter outreach to microtargeting, campaign managers have a powerful arsenal of tools. Let’s dive into the trends dominating the next election cycle and how political strategists can stay ahead of the curve. 1. AI in Canadian
- [The Role of Social Media in Shaping Canadian Political Campaigns](https://eokconsults.com/social-media-in-canadian-politics/): In the ever-evolving world of politics, social media has become a central tool. It plays a significant role, not just globally, but especially in Canada. Social media platforms are revolutionizing how campaigns connect with voters, shape public discourse, and mobilize support. Canadian political figures and parties are increasingly using these platforms to craft narratives and engage with the electorate. This blog explores the role social media has played in transforming political campaigns in Canada and how it’s becoming an indispensable tool for winning elections. 1. The Rise of Social Media in Canadian Politics Over the last decade, social media has
- [Next Campaign Summit 2024: Paving the Future of Political Campaigning and Innovation](https://eokconsults.com/next-campaign-summit-2024/): At EOK Consults, we take immense pride in driving innovation and success within the political marketing space, and the recent Next Campaign Summit 2024 is a testament to this vision. As the presenting sponsor, and with our owner & principal, Harneet Singh. as a co-founder of the event, we played an integral role in creating an unparalleled platform that brought together Canada’s top minds in political strategy, innovation, and technology. Held at the prestigious Hotel X in Toronto, the inaugural summit marked a significant milestone in modern political campaigning. The sold-out event attracted over 300 attendees, doubling the original target.
- [AI Meets Politics: The Past and the Future of Canadian Political Campaigns](https://eokconsults.com/ai-meets-politics-canadian-political-campaigns/): From data-driven voter targeting and social media analysis to AI-powered ad optimization and personalized messaging, AI is revolutionizing how political parties connect with voters. This blog highlights key use cases and examples of AI in Canadian politics, including its role in the Liberal and Conservative parties’ election strategies in recent federal elections. As a leading digital and social media marketing agency for political campaigns, we explore how AI influences campaign tactics, voter engagement, and election outcomes, offering a glimpse into the future of political campaigning in Canada. AI’s journey in Canadian politics began subtly, with early applications focused on data analytics and
- [Analyzing Online Ad Spends by Canada's Federal Parties: Insights from Meta Advertising Data](https://eokconsults.com/online-ad-spend-canada-federal-parties-meta-advertising-data/): Updated data for July 2024 As Canada gears up for the next federal election (expected in Fall 2025 if not earlier), the digital battleground is heating up. Digital and Social Media Marketing Agency for Political Campaigns has become a crucial tool for political campaigns, allowing parties to reach and engage with voters on platforms like Facebook and Instagram in unprecedented ways. Understanding the ad spending patterns of these parties provides valuable insights into their strategies and priorities. In this blog post, we delve into the latest monthly spending data on Meta (Facebook + Instagram) by Canada’s leading federal parties. Why
- [Toronto-St.Paul Federal By-Election: Meta Advertising Spending and Results Analysis](https://eokconsults.com/toronto-st-paul-federal-by-election-2024-meta-advertising-tracker/): Blog updated and archived on June 25, 2024 (after the results came out) The Toronto-St. Paul’s federal by-election, held on June 24, 2024, was a focal point of national attention. With the Conservative Party gaining traction in recent national polls and the Federal Liberals striving to maintain their stronghold, the stakes were high. Digital and Social Media Marketing Agency for Political Campaigns played a crucial role in helping candidates leverage digital platforms like Facebook and Instagram to connect with voters, spread their messages, and rally support. Our analysis of the advertising spend of the leading candidates on these platforms provides
- [Mississauga Mayoral Election: Meta Advertising Spending Tracker](https://eokconsults.com/mississauga-mayoral-election-2024-meta-advertising-tracker/): As Mississauga gears up for its upcoming mayoral by-election on June 10, 2024, it’s crucial to understand the digital footprint of the candidates vying for the city’s leadership. In today’s political landscape, a Digital and Social Media Marketing Agency for Political Campaigns plays a vital role, alongside platforms like Facebook and Instagram, in helping campaigns reach and engage with voters. With this in mind, we delved into the advertising spend of the candidates on these platforms to gain insights into their campaign strategies and outreach efforts. Using data from Facebook’s political ad library, this quick blog post will feature the
- [EOK Consults Named Finalist for 2024 Reed Awards](https://eokconsults.com/eok-consults-finalist-2024-reed-awards/): We are thrilled to share that EOK Consults Inc. has been selected as a finalist for the prestigious Reed Awards 2024 in the international category of “Best Canadian Online Ad Campaign.” This esteemed recognition, named after Campaigns & Elections’ founder Stanley Foster Reed, celebrates excellence in political campaigning, campaign management, political consulting, design, grassroots efforts, and advocacy. The Reed Awards are more than just accolades; they symbolize the pinnacle of achievement in the political campaign and advocacy industry. As a Digital and Social Media Marketing Agency for Political Campaigns, we are honored to be recognized for our innovation, creativity, and commitment to
- [Types of Facebook Political Ads in Canada](https://eokconsults.com/types-of-facebook-political-ads-in-canada/): Meta’s Facebook & Instagram platforms represent Canada’s lion’s share of political advertising. On the one hand, their massive user base & engaged audiences offer a lucrative opportunity for political advertisers to engage with voters nationwide. On the other, restrictive Canadian government regulations and decisions by other popular social media platforms (such as TikTok & Snapchat) effectively leave Meta as the most accessible, viable, and scalable platform for political advertising in Canada. At EOK Consults, a leading Digital and Social Media Marketing Agency for Political Campaigns, we recognize how pivotal Meta has become for effective political advertising. New to the world of Facebook Political Advertising?
- [Political Digital Marketing in 2024: Top Trends & Predictions](https://eokconsults.com/political-digital-marketing-in-2024-top-trends-predictions/): https://youtu.be/hBk69EDpRdU Looking back to the developments in 2023, some large industry-defining trends emerged in the political digital marketing industry globally. From record-breaking spending on online advertising to the rise of short-form video content to AI to the need for enhanced cybersecurity, there are a lot of takeaways for the industry going forward into 2024. At EOK Consults, a Digital and Social Media Marketing Agency for Political Campaigns, we witnessed these shifts firsthand at the recent Campaign Tech Innovation Summit in Washington, DC. Here’s a quick summary of the top trends and predictions that will shape the future of political digital marketing in
- [5 Reasons to Use Facebook Ads for Your Next Political Campaign in Canada](https://eokconsults.com/5-reasons-to-use-facebook-ads-for-your-next-political-campaign-in-canada/): From nomination to voter engagement to mass advocacy, Meta’s Facebook and Instagram ads offer an unmatched channel for individuals and organizations to leverage when it comes to online political advertising. As a leading Digital and Social Media Marketing Agency for Political Campaigns, we understand the critical role these platforms play in modern campaigning. Here are the top 5 reasons why you should use Facebook ads for your next political campaign in Canada: Facebook Political Ads are Popular Facebook is one of the most popular social media platforms in Canada with a user base that is unmatched when it comes to diversity of
- [The Ultimate Guide to Facebook Political Ads in Canada](https://eokconsults.com/the-ultimate-guide-to-facebook-political-ads-in-canada/): Facebook political ads offer a modern and engaging way for political candidates & advocacy organizations to connect with their supporters. As a Digital and Social Media Marketing Agency for Political Campaigns, we’re here to provide insights into the basics, examples, and strategies in our ultimate guide. What are Facebook Political ads? Any advertisement on the social media platform Facebook, Instagram, or its network of online publishers that is related to a political campaign, social issue, advocacy group, or a candidate for public office is collectively and commonly known as Facebook Political ads. Such ads represent a popular form of digital political advertising in
- [Everything You Need to Know About Facebook Political Ads in Canada](https://eokconsults.com/everything-you-need-to-know-about-facebook-political-ads-in-canada/): Political campaigning and advertising has undergone significant transformation around the world with digital media playing an increasingly critical role. The Canadian political landscape is not an exception to this trend. Facebook, being one of the most popular social media platforms in the country, has emerged as a potent tool for political advertising. As a Digital and Social Media Marketing Agency for Political Campaigns, we empower civic and political campaigners to reach and engage millions of Canadians. In this post, we’ll cover everything you need to know about Facebook political ads in Canada. What are Facebook political ads? Facebook political ads are one
- [Social Media in Canadian Politics: The Future of Campaigning](https://eokconsults.com/social-media-in-canadian-politics-the-future-of-campaigning/): 1. Overview of Social Media and Politics in Canada Social media and digital channels have influenced almost every area of human life and endeavor so political campaigns are no different. More than 85% of the Canadian population uses social media on a daily basis, making it a critical piece of the political campaigning jigsaw puzzle. Consequently, social media in Canadian politics has seen a staggering growth over the past few years. From municipal to federal elections, candidates and political organizations have taken to popular platforms such as Facebook, Instagram, Google, TikTok and Twitter amongst others to engage and woo voters, especially
- [The Conservative Party's Leadership Race and Facebook Advertising - What we learned? ](https://eokconsults.com/the-conservative-partys-leadership-race-and-facebook-advertising/): The race to elect the new leader of the Conservative Party of Canada just ended. We saw that Pierre Poilievre won decisively with an overwhelming margin over his opponents. As seen in previous federal and provincial elections across Canada, digital media played a prominent role and that was the case in this election cycle as well. What follows is a brief analysis of the conservative party’s leadership race and Facebook advertising. We’ll focus on the key candidates’ social media presence as well as their advertising strategy and spending on Meta (Facebook) ad platform to uncover if social media played a
- [5 Key Stats that You Should Know About Facebook Advertising in Ontario Elections 2022](https://eokconsults.com/facebook-advertising-during-ontario-elections-2022-5-key-stats/): Political advertising on Facebook has increased considerably in Canada over the past few years. The 2021 federal elections, for example, saw a large amount of advertising money spent primarily on Facebook. Therefore, it was not unexpected to see this trend continue during Ontario’s recent provincial election as well. During the campaign period, Facebook remained the leading digital platform, with a total of approximately C$2 million being spent on it by the five key provincial parties.  As a digital and social media marketing agency for political campaigns, we analyzed these trends to provide insights into how effectively parties utilized this platform.
- [Conservatives: Leadership Race 2022 - Facebook Advertising spending tracker](https://eokconsults.com/conservatives-leaderships-race-2022/): In Canada, Facebook has emerged as a leading digital platform for political advertising over the past few years. Regardless of whether it is a federal, provincial, or municipal election campaign, candidates are taking advantage of the platform because of the high return on investment and wide audience reach that it provides. This holds true for party leadership elections, where a digital and social media marketing agency for political campaigns can play a pivotal role in shaping candidates’ strategies. With the Conservative Party’s race for a new party leader around the corner (scheduled for September 10, 2022), each of the six
- [Facebook Advertising for Political Campaigns in Canada - 6 Facts to Consider](https://eokconsults.com/facebook-advertising-for-political-campaigns-in-canada-6-facts-to-consider/): In the run-up to Ontario Provincial Elections 2022, digital political advertising is in full swing. During election cycles, political parties hire marketers and agencies to design and manage digital campaigns, including Facebook advertising, to help them woo voters across their ridings.  This article serves as a timely reminder of why Facebook advertising is essential to any successful political campaign that aims to grow the voters’ support. In failing to understand the benefits and challenges of Facebook advertising, you would be missing out on a potentially game-changing platform for your campaign’s success, especially when considering the insights from a digital and
- [Facebook Advertising Spending Tracker : Ontario Elections 2022](https://eokconsults.com/facebook-advertising-tracker-ontario-elections-2022/): Last Update: June 2, 2022 Facebook advertising spending has been on the rise for the last couple of years in Canadian politics. At the time of the 2021 Federal Elections, a great deal of advertising budget was allocated to Facebook’s platforms. Accordingly, this trend appears to continue during this year’s provincial elections in Ontario. For political parties and candidates, Facebook advertising (which includes its platform Instagram as well) offers an excellent opportunity to engage new audiences and gain their trust, particularly when leveraging a digital and social media marketing agency for political campaigns to optimize their strategies. This is critical
- [Facebook Advertising in 2021 Canadian Federal Elections: 4 Facts You Must Know](https://eokconsults.com/facebook-advertising-in-2021-elections-facts-you-must-know/): Over the last few years, political digital marketing has become more and more prevalent in Canada. In terms of social media platforms where political advertising is permitted, Facebook and its platforms have a lopsided share. Ever since new political advertising legislation in Canada mandating digital archives and other reforms was enacted, many platforms such as Twitter and TikTok responded by opting out of participation. Due to additional public pressure, especially after the 2016 US Elections, these platforms went a step further and banned all paid political advertising altogether. Therefore, Facebook advertising, particularly when guided by a digital and social media
- [2021 Canadian Elections Were Truly Digital: Here’s What We Learned](https://eokconsults.com/2021-canadian-elections-digital-political-campaigning-what-we-learned/): Canada’s 2021 federal elections were ‘special’ (pun intended). Not only was it the first ‘pandemic election’ in Canadian history, but PM Trudeau called it midway through his second term. Digital technologies became the norm as Canadians hunkered down in their homes to protect themselves and their loved ones. This transformation extended to the world of politics as well. Canadian political parties have embraced digital media wholeheartedly to make sense of a 36-day campaign period, the shortest possible election under federal law, and woo voters. A digital and social media marketing agency for political campaigns can be instrumental in navigating this
- [Is your campaign ready for a digital election in Canada?](https://eokconsults.com/is-your-campaign-ready-for-a-digital-election-in-canada/): Canada’s Political Landscape A snap election has been called, and Canadians are heading to the polls on September the 20th, 2021. This represents the shortest allowable election under federal elections law for what will be the most digital election in Canada.  This will be the first Federal Canadian election that occurs during pandemic conditions in recent memory. Justin Trudeau’s Liberal Party of Canada seems to be feeling confident on the back of their handling of the COVID-19 pandemic. The Conservative Party of Canada under Erin O’Toole is looking to shake things up this election and attract more voters to their
- [How to Choose the Best Political Digital Marketing Agency?](https://eokconsults.com/how-to-choose-best-political-digital-marketing-agency-canada/): It’s 2021 (almost) and online advertising and digital marketing have emerged as critical pieces of any modern political campaign puzzle. In Canada and around the world, online advertising is now considered a strategic advantage and something no campaign can take lightly. Many successful campaigns boast of professional communication teams well-versed in storytelling, platform building and media management. However, only few campaigns can claim to have the technical skills and expertise when it comes to digital marketing. Consequently, this is where hiring a Digital and Social Media Marketing Agency for Political Campaigns can come into play. Most importantly, strategic political marketing isn’t about just
- [Political Marketing: Here’s Why Online Advertising Works](https://eokconsults.com/political-marketing-why-online-advertising-works/): It’s November 04, 2008 and Barack Obama, a little-known senator created history as the first African American to win the Presidential in the United States. As TV pundits and political analysts debated how Obama managed this historic feat, there seemed to be a consensus when it came to one of the key factors in his surprising win. Barack Obama, they said, ignited hope and a desire for change in how politics was done. And he used social media, online advertising and technology to do just that. Above all, in that process, he changed political marketing forever. In the US and beyond
- [Digital Marketing in Political Campaigns in Canada](https://eokconsults.com/digital-marketing-in-political-campaigns-canada/): Interested in learning about digital marketing in political campaigns in Canada? We’ve got a good overview, some historical facts and a quick take on the 5 things you must know! Digital Marketing & Political Campaigns Political campaigning is all about engaging with a specific group (voters) and trying to influence the decision-making process. This is akin to for-profit organizations and businesses trying to woo their target audience (customers). How an organization or political campaign does that is the art and science of marketing. Interestingly, both spheres of these human endeavors seem to draw heavily from each other. Political campaigns are

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- [About](https://eokconsults.com/about/): About Us Welcome to EOK Consults – Canada’s leading political digital marketing agency. Who Are We EOK Consults is a leading political digital marketing agency specializing in winning campaigns, digital constituent engagement, and grassroots advocacy. We work with candidates, elected officials, and organizations across Canada to deliver data-driven strategies that engage communities, influence public opinion, and achieve results. Our Mission To design and execute winning digital strategies that empower candidates, elected officials, and advocacy organizations to make a real difference and achieve meaningful impact in their communities. What We Do Planning & Strategy Website Development & SEO Graphics & Video
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