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How and why Canada’s political parties are pouring unprecedented resources into advertising to reach diverse voters.
CTV News speaks to Harneet Singh about the work EOK Consults is doing and overall trends in the 2025 Federal Election.
With party campaigns largely staying off the platform, micro influencers have filled the vacuum, says social media strategist Harneet Singh.
“The Liberals are winning in distribution and spending, but the Conservatives’ ads are authentic, inspiring, and cinematic.”
Harneet Singh spoke to the CBC team about reaching young voters through social media.
Data, insights and more from Harneet Singh to decode the first week of digital campaigning by the leading federal parties
How third party political groups leveraged the pre-writ period on digital media and spent record-breaking amounts of money on advertising.
Day one of the federal election and the digital race has begun. Data and insights from Harneet Singh in chat with Stuart Benson.
Even before the election campaign officially started, the major party leaders were working to get their messages across — but have they resonated with voters?
The new PM’s $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
The article reports on the latest Meta ad spending data across the three leading federal parties, ad campaigns, creative strategy and more.
This article explains how EOK Consults is helping political parties and candidates get their message out to voters quicker and more efficiently.
This story discusses how different political parties are prioritizing Meta ads including their ad expenditure, audience targets and variety in messaging.
The article discusses the evolving trend of digital ads replacing traditional forms of political campaigning and background on EOK Consults and Harneet Singh’s journey.
The article discusses key campaign challenges facing Ontario’s political parties as they gear up for the upcoming election. Check out our take on the evolving digital ground game
Ontario parties use Super Bowl ads to reach a massive audience before the upcoming election. Check out our take on whether these high-profile ads will work for political campaigns.
The article discusses the shift in focus away from a carbon pricing referendum in the upcoming election. Check out our take on how this shifting ballot box question impacts the Conservative digital strategy and their approach to the campaign
The article praises Pierre Poilievre and the Conservative Party’s strategic use of YouTube and targeted ads, which are central to their digital success. Check out our insights on how the Conservatives’ game-changer strategy and what the Liberals must do to close the digital divide.
