Political Digital Strategy

political digital advertising

Political Digital Advertising: Key Insights from The Ad Wars Panel at Next Campaign Summit 2026

Campaign Advertising Insights, Industry News and Events, Political Digital Strategy

Political digital advertising has become the backbone of modern political and advocacy campaigns; but as spending increases and tools evolve, the real question in 2026 isn’t where to advertise. It’s how. That tension, between innovation and fundamentals, was at the heart of “The Ad Wars: Digital Advertising in 2026,” a featured panel at the Next Campaign Summit 2026, moderated by Harneet Singh, Managing Principal at EOK Consults and one of the founders of the event. Harneet Singh is a veteran of 100+ political and advocacy campaigns across Canada and has advised senior Cabinet ministers, Members of Parliament, provincial representatives, municipal leaders, and national advocacy organizations.  The panel brought together three of Canada’s most experienced political and advocacy advertisers: Megan Buttle, President, Data, Digital & Design at Earnscliffe Strategies Nat Wilson, CEO of Point Blank and strategist for labour and progressive campaigns Dennis Matthews, President of Creative Currency and former advertising manager for Prime Minister Stephen Harper Together, they offered a candid look at what is shaping political digital advertising in 2026, and what campaigns need to rethink fast. From Megaphone to Strategy: The Real Shift in Political Digital Advertising A recurring theme across the discussion was that the biggest change in recent election cycles hasn’t been platforms or tools: it’s mindset. As Singh noted during the panel, campaigns increasingly succeed or fail based on whether digital is treated as a core strategic function, or merely a distribution channel for content created elsewhere. Megan Buttle echoed this shift, highlighting how serious campaigns are now integrating research, data, creative, and media buying into a single, coherent digital strategy. Digital is no longer a subset of communications. It’s a discipline in its own right, one that demands speed, testing, and alignment across paid, owned, and earned channels. Platform Strategy in 2026: One Size Does Not Fit All One of the most practical insights came from Dennis Matthews, who emphasized that campaigns still underestimate how differently content performs across platforms. A common mistake, he noted, is assuming that once an ad has been produced and paid for, it should be used everywhere. In reality: A landscape video built for YouTube rarely performs the same way on Instagram TikTok requires pacing, tone, and authenticity that Meta does not Connected TV (CTV) rewards clarity and emotional resonance, not rapid-fire messaging Effective political digital advertising in 2026 requires platform-specific creative, not just resized assets. Each channel has its own audience expectations, formats, and behavioural cues; campaigns that ignore those differences waste both attention and budget. Authenticity Still Wins, Especially for Advocacy and Labour Campaigns Nat Wilson brought the conversation back to a principle that consistently proves true in both electoral and advocacy work: authenticity matters more than polish. In her experience running high-impact labour, progressive, and issue-based campaigns, the most effective digital ads are often the ones that are unapologetically clear about who they are and what they stand for. Rather than smoothing out edges or trying to appeal to everyone, successful campaigns: Lead with values Speak in a human voice Embrace their identity and audience In a crowded digital environment, clarity cuts through. Authenticity isn’t just a tone choice, it’s a strategic advantage. AI in Political Digital Advertising: Accelerate Strategy, Don’t Replace Judgment Artificial intelligence was a major focus of the discussion, but the panelists offered a notably grounded perspective. Megan Buttle highlighted AI’s growing role in ad variation, testing, and speed, particularly when paired with strong research and audience insights. Nat Wilson added an important distinction: while her team uses AI for efficiency and workflow, they intentionally do not rely on AI for creative assets. Emotion, judgment, and cultural understanding, she argued, still require human leadership — especially in political and advocacy advertising, where trust and tone are fragile. Dennis Matthews reinforced this caution, noting that while AI can enhance execution, campaigns must remain vigilant about message flattening and unintended risk. The consensus was clear: AI works best when it accelerates good strategy, not when it replaces it. First-Party Data and the Trust Equation in Political Digital Advertising Across the panel, there was strong agreement that first-party data is now one of the most valuable assets a campaign can own. Email lists, SMS subscribers, website traffic, and engaged social followers allow campaigns to: Segment audiences more precisely Deliver relevant, timely messaging Reduce reliance on broad, inefficient ad buys But with that power comes responsibility. Trust, as multiple panellists emphasized, is fragile. Consistency of narrative, frequency of presence, and alignment across paid, earned, and owned channels matter more than ever. Campaigns must assume that everything is public, searchable, and shareable, and be prepared to respond and correct misinformation quickly. Storytelling in 2026: Human Still Beats Perfect When the conversation turned to storytelling, the panel agreed on a key point: the best-performing digital ads are often not the most technically sophisticated. As Singh noted from EOK’s experience running campaigns across multiple provinces, some of the strongest results came from: Real voices Imperfect footage Clear stakes and values Megan Buttle reinforced that research-informed storytelling, grounded in audience insight, remains essential, regardless of platform or format. Technology may evolve, but persuasion is still human. Final Takeaways for Political Digital Advertising in 2026 As Canada heads into a busy cycle with municipal elections across multiple provinces and the possibility of future federal contests, the panel’s insights point to a clear set of priorities: Treat digital as strategy, not just amplification Build platform-specific creative, not generic content Use AI to enhance speed and testing, rather than replace human judgment Invest early in first-party data and trust Lead with authenticity and clarity Political digital advertising in 2026 is more complex, more powerful, and more consequential than ever. Campaigns that get digital advertising right will shape the conversation. Those who don’t will struggle to be heard. “The Ad Wars: Digital Advertising in 2026” was presented at the Next Campaign Summit 2026, bringing together campaign professionals, advocates, non-profits, and public-sector leaders from across Canada to examine what’s next in campaigning and advocacy.

Political Digital Advertising: Key Insights from The Ad Wars Panel at Next Campaign Summit 2026 Read More »

Ontario Municipal Elections 2026: Digital Campaign Strategies

Ontario Municipal Elections 2026: Digital Campaign Strategies That Win Local Races

Political Digital Strategy, Social Media and Politics

Digital Dynamics Shaping Local Voter Engagement: Ontario Municipal Elections The Ontario Municipal Elections in 2026 will not resemble past local contests. While lawn signs, door-knocking, and all-candidates meetings will remain important, they are no longer sufficient on their own. Voter behaviour has shifted decisively toward digital channels, even in smaller municipalities. Campaigns that fail to adapt risk being invisible to the very voters they need to persuade and mobilize. Across Ontario, municipal elections are increasingly shaped by digital-first campaigning, which includes social media advertising, localized voter targeting, rapid-response communications, and data-informed messaging. This is not about importing federal or provincial tactics wholesale. Municipal elections operate under different rules, timelines, and voter expectations. But the core reality is clear: local races are now won and lost on digital strategy as much as on the ground. Based on experience supporting municipal, provincial, and federal campaigns across Canada, including record-setting municipal victories in Ontario and Atlantic Canada, EOK Consults has seen how digital execution directly affects outcomes. As Harneet Singh, Managing Principal of EOK Consults, has noted in recent media discussions, municipal campaigns that treat digital as an afterthought often discover too late that voters have already formed opinions online. This blog examines what is happening ahead of the 2026 Ontario Municipal Elections, why it matters now, and how candidates, campaign managers, advocacy groups, and nonprofits can apply practical digital campaign strategies to win local races.  Looking for the Ultimate Guide to Campaigning? Check out this article. Why the Ontario Municipal Elections In 2026 Are Different A low-information environment with high digital influence Municipal elections in Ontario are historically low-information contests. Turnout is lower than in provincial or federal elections, local media coverage is uneven, and many voters decide late. This creates both a challenge and an opportunity. Digital platforms increasingly fill the information gap: Voters search candidates’ names on Google and social platforms. Community Facebook groups and WhatsApp chats shape perceptions. Short-form video influences name recognition and credibility. Local issues trend online faster than they appear in traditional media. For the 2026 Ontario Municipal Elections, these dynamics are amplified by several factors: Continued decline of local newspapers and radio coverage. Higher reliance on social platforms for local news. Increased use of paid digital advertising by serious campaigns. Greater scrutiny of online political advertising transparency. Campaigns that understand these shifts can shape the narrative early. Those who do not are often defined by others. Demographic and behavioural shifts at the local level for Ontario Municipal Elections Municipal elections Ontario-wide are also being reshaped by demographic changes: Younger voters are more likely to engage digitally than through canvassing. New Canadians often rely on in-language digital content and community networks. Renters and commuters consume political information primarily online. Issue-based voters follow specific causes, not party brands. Understanding the Rules: Digital Campaigning in Ontario Municipal Elections Before examining tactics, it is essential to understand the regulatory context. Key legal considerations for municipal digital campaigns Under Ontario’s Municipal Elections Act: Candidates must register before raising or spending money on advertising. Digital advertising counts toward campaign spending limits. Third-party advertisers face separate registration and spending rules. Advertising must include proper identification of the candidate or advertiser. Platforms may impose additional requirements for political ads. Unlike federal elections, Ontario municipal races do not benefit from centralized party infrastructure. This makes compliance, budgeting, and execution more complex at the local level. Campaigns should also be aware of platform-specific rules, including Meta’s political advertising requirements and Google’s political ads policies, which can affect approval timelines and targeting options. Consulting official sources such as Elections Ontario and platform transparency libraries is essential for compliance and credibility. Ontario Municipal Elections and the Shift to Digital-First Strategy Why digital strategy now determines local visibility In municipal election campaign environments, name recognition is often the decisive factor. Digital channels provide the fastest and most cost-effective way to build it. Effective digital-first strategies allow campaigns to: Reach voters repeatedly in their daily media habits. Target messages by geography, language, and interests. Control messaging rather than relying on earned media. Respond quickly to emerging local issues or attacks. Measure what is working and adjust in real time. Campaigns that rely exclusively on signs and door-knocking often underestimate how many voters never open the door or never see a sign. Digital ensures reach beyond physical limitations. Lessons from recent Ontario municipal races Recent Ontario elections demonstrate clear patterns: Winning campaigns invested early in digital presence, not just late-stage ads. Candidates with consistent social media content outperformed better-known rivals who went silent online. Issue-based messaging tailored to specific wards or neighbourhoods drove higher engagement. Digital advertising reinforced, rather than replaced, ground campaigns. These lessons are explored further in EOK’s Ultimate Guide to Social Media and Politics in Canada, which examines how digital platforms shape political behaviour at every level of government. Building a Winning Digital Foundation: Ontario Municipal Elections 1. Candidate brand and narrative clarity for Ontario Municipal Elections Municipal elections are personal. Voters are not choosing parties; they are choosing people. A strong digital foundation begins with clarity: Who is the candidate? What do they stand for? Why are they running now? How do they connect to local concerns? Digital content should consistently reinforce this narrative across platforms. Incoherent or sporadic messaging undermines trust and recognition. Campaigns should ensure: A professional website with clear issue positions. Social profiles that are active, authentic, and locally focused. Visual consistency across ads, graphics, and videos. Messaging that reflects lived experience in the community. 2. Platform strategy: choosing the right channels Not every platform matters equally in every municipality. For most Ontario municipal elections: Facebook and Instagram remain essential for reaching older voters, families, and community groups. TikTok and short-form video are increasingly influential among younger voters and renters. Google Search and YouTube play a role in name recognition and issue research. Email and SMS can support mobilization later in the campaign. Campaigns should prioritize platforms based on local demographics rather than trends. EOK’s Most Comprehensive Guide to Political Marketing in Canada

Ontario Municipal Elections 2026: Digital Campaign Strategies That Win Local Races Read More »

2026 Ontario Municipal Election

2026 Ontario Municipal Election: The Ultimate Guide to Campaigning, Voter Outreach & Social Media Success

Campaign Advertising Insights, Political Digital Strategy, Social Media and Politics

The 2026 Ontario Municipal Election, scheduled for Monday, October 26, 2026, will be one of the largest democratic events in Canada. With 444 municipalities, thousands of candidates, and millions of eligible voters, it’s a political moment that will shape the future of Ontario’s communities for years to come. For candidates running for Mayor, Regional Chair, Councillor, or School Board Trustee, the stakes are high. Campaigns are shorter, resources are tighter, and the electorate is more diverse and digitally connected than ever before. While traditional tools like lawn signs, flyers, and door-to-door canvassing still matter, the deciding factor in 2026 will be digital strategy — particularly social media, targeted advertising, and precision voter outreach. This guide covers everything you need to know to compete and win in the 2026 Ontario municipal elections — from rules and compliance to proven digital strategies that have delivered historic victories across Ontario. Key Dates and Rules for the 2026 Ontario Municipal Election Election Day: Monday, October 26, 2026 Nomination Period: Expected to open May 1, 2026 and close August 30, 2026 at 2 p.m. Voting Method: First-past-the-post (FPTP), single-member wards or at-large depending on the municipality Candidate Eligibility: Canadian citizen At least 18 years of age Live, own property, or be the spouse of a property owner in the municipality Not disqualified under the Municipal Elections Act Unlike federal and provincial elections, municipal campaigns operate under local clerks’ oversight, not Elections Ontario. This means rules and spending limits vary depending on the municipality. For example, in the 2018 Toronto Mayoral Election, the spending limit for a mayoral candidate exceeded $1.3 million, reflecting the city’s size and scale. By contrast, in smaller municipalities, limits can be under $20,000. Lesson for candidates: Your digital strategy should be tailored to your ward, municipality, and available budget. The High Stakes of Ontario’s Mayoral Campaigns Ontario’s municipal races — particularly for mayor in major cities like Toronto, Brampton, Mississauga, and Ottawa — are increasingly high-profile and high-cost. In the 2023 Toronto Mayoral By-Election, over 100 candidates registered. Leading campaigns spent millions on advertising, outreach, and GOTV (get out the vote) operations. In Brampton, mayoral campaigns have consistently involved six- and seven-figure budgets, with digital advertising now accounting for a growing share. Smaller municipalities like Richmond Hill, Vaughan, and Pickering have also seen increasingly competitive races, where digital campaigns have tipped the balance in tight contests. This trend matters because 2026 will see even more competitive mayoral races, as incumbents face challengers and voter expectations rise. Why Social Media & Digital Advertising Will Decide 2026 Ontario Municipal Election Ontario’s population is among the most digitally connected in North America: Over 90% of Ontarians use the internet daily (Statistics Canada). 80%+ of voters use social media, with Facebook, Instagram, TikTok, and YouTube leading usage. Ontario is one of the most culturally diverse regions in the world, home to communities speaking hundreds of languages. That means a candidate who invests wisely in digital can outperform larger campaigns, reaching specific demographics — youth, newcomers, homeowners, renters, cultural groups — with precision that traditional methods can’t match. Traditional door-knocking will always matter. But in 2026, voters will make decisions online before they ever meet a candidate in person. Social Media Best Practices for 2026 Ontario Municipal Election Candidates 1. Facebook & Instagram Still the most powerful platforms for reaching voters across all age groups. Run localized ads targeting your ward/municipality. Use carousel ads to showcase policy priorities. Post community-focused updates with photos/videos from local events. 2. TikTok The fastest-growing platform, especially for young voters. Short, authentic videos highlighting your campaign message. Engage with trending audio while keeping it professional. Showcase personality — voters connect with candidates who feel real. 3. YouTube & Google Ads Pre-roll ads reach voters before videos. Google search ads capture voters researching candidates, voting rules, or issues. 4. LinkedIn & X (Twitter) Great for thought leadership, engaging professionals, journalists, and community leaders. Use for endorsements, policy rollouts, and credibility. Pro tip: Content must be consistent, authentic, and community-driven. The most successful municipal candidates position themselves not as “politicians” but as neighbors and community champions. Compliance: Municipal Election Advertising Rules in Ontario Every candidate must comply with the Municipal Elections Act. Key rules: Spending limits vary by office and municipality. Always check with the municipal clerk. Third-party advertisers must register if they plan to spend money promoting or opposing a candidate. Digital ads must include disclaimers, identifying who paid for them. Contributions: Only individuals who are Ontario residents can donate. Corporations and unions are prohibited. For details, see Ontario Ministry of Municipal Affairs and Housing – Municipal Elections. Trends Shaping the 2026 Ontario Municipal Election AI-Powered Targeting – Campaigns are increasingly using AI tools to segment voters and deliver hyper-targeted messages. Multicultural Outreach – Ontario’s diversity means in-language advertising (Punjabi, Mandarin, Tamil, Italian, etc.) will be a game-changer. Programmatic & CTV Ads – Connected TV and digital streaming ads will be used by larger campaigns to replicate broadcast reach with precision. Youth Engagement – TikTok, Instagram Reels, and YouTube Shorts will play a major role in mobilizing young first-time voters. Data-Driven GOTV – Voter mobilization will rely on SMS, WhatsApp, and email reminders. EOK’s Proven Track Record in Municipal Campaigns At EOK Consults, we’ve built a reputation for delivering results in municipal elections across Canada — from Ontario’s largest cities to Atlantic Canada and the Prairies. We’ve had the privilege of working with a large number of councillors, regional councillors, and Mayors — including high-profile mayoral campaigns across the GTA, including Toronto, Brampton, and other municipalities where digital strategy became a decisive factor in victory. In St. John’s, Newfoundland, we helped power a historic win — Kate Cadigan’s election as Councillor-at-Large, where she earned 16,577 votes, the highest of any candidate, even surpassing the Mayor-elect. That campaign demonstrated how a well-executed digital strategy can redefine what’s possible in local elections. Our impact has also been recognized nationally. CBC News recently featured EOK in its coverage of Alberta’s municipal election, highlighting how

2026 Ontario Municipal Election: The Ultimate Guide to Campaigning, Voter Outreach & Social Media Success Read More »

The Most Comprehensive Guide to Political Advertising Agencies in Canada (2025 Edition)

The Most Comprehensive Guide to Political Advertising Agencies in Canada (2025 Edition)

Political Digital Strategy

Political advertising agencies have become essential players in Canadian elections. Campaigns that once relied on door-knocking, lawn signs, and phone banks now dedicate significant resources to digital ads, creative content, and data-driven targeting. Since then, things have only intensified. Today’s political campaigns use everything from email funnels and geo-targeted digital ads to influencer outreach and AI-powered voter segmentation. The impact shows up in the budgets. In 2021, parties spent over $60 million on political advertising and marketing. And in 2025, digital-ad spending broke all records with over $1 million being spent by the leading political parties every week on just Meta ads. Ontario’s 2025 provincial election alone saw over $50 million spent by parties and third-party advertisers, much of it directed at digital outreach. For candidates, parties, and advocacy groups, the question is no longer “Should we advertise?” but “Who should run our advertising?” That’s where political advertising agencies come in. This guide will break down what these agencies do, how Canadian rules shape the industry, which trends define 2025, and who the leading players are today. What Are Political Advertising Agencies? Political advertising agencies specialize in planning, creating, and executing advertising campaigns for political candidates, parties, and third-party groups. Unlike traditional ad firms, they work within the unique world of elections—tight deadlines, strict regulations, and enormous public scrutiny. Their work spans strategy, creative production, media buying, and compliance. A political advertising agency must be equal parts storyteller, strategist, and regulator. Key responsibilities include: Message Development – Translating campaign platforms into compelling, easy-to-understand advertising. Ad Creative – Producing digital ads, television spots, radio scripts, print materials, and more. Media Buying – Purchasing space on platforms like Meta, YouTube, and Connected TV (CTV). Targeting – Using data to reach voters by age, geography, language, or issue interest. Compliance – Ensuring ads follow Elections Canada’s and other regulatory guidelines. Unlike commercial marketing, where the end goal is usually a sale, political advertising agencies are focused on influence, trust, and voter turnout. Why Hire a Political Advertising Agency? Running effective ads is not as simple as boosting a Facebook post. Campaigns operate under immense time pressure. Every dollar matters, and mistakes can be costly. Here’s why campaigns turn to political ad agencies: Strategic Insight – Agencies know when and where to advertise for maximum effect. Professional Creative – Ads are polished, persuasive, and aligned with the campaign’s brand. Advanced Targeting – Agencies leverage AI and platform data to reach the right voters. Budget Efficiency – Agencies prevent wasted ad spend by optimizing placements. Legal Compliance – Campaigns avoid fines and reputational risk by staying within Canadian advertising laws. For candidates in competitive ridings, this expertise can mean the difference between winning and losing. Interested in learning how to choose a political digital marketing agency in Canada? Check out our guide. Political Advertising in the Canadian Context Federal and Provincial Rules Canada has a well-regulated political advertising environment. Agencies must work within a framework that covers spending limits, third-party rules, and transparency requirements. Elections Canada oversees federal election advertising. All ads must include a tagline identifying the sponsor. Spending Limits apply to parties and candidates during the official campaign period. Third-Party Rules restrict unions, corporations, and advocacy groups from overspending or hiding funding sources. Provincial Laws vary – Ontario, British Columbia, and Quebec all have their own advertising regulations and reporting standards. Transparency in Digital Ads Platforms like Meta maintain searchable ad libraries. The Meta Ad Library shows every active political or issue ad in Canada, including who paid for it and how much was spent. This level of transparency makes compliance critical. Political ad agencies must keep detailed records and report spending accurately. Learn more about digital marketing in political campaigns in Canada here. What Political Marketing Looks Like in 2025 The Canadian ad landscape has shifted dramatically in recent years. In 2025, several trends define political advertising. Digital-First Strategy Is No Longer Optional With over 90% of Canadians online and nearly 30 million active social media users, digital channels dominate election strategies. Campaigns can’t rely on TV alone; they must meet voters where they spend their time – on phones, tablets, and connected devices. Platforms That Matter Most Meta (Facebook & Instagram): Still the largest reach, especially for older demographics. YouTube: Strong for long-form storytelling, debates, and ads tied to issue-based content. CTV (Connected TV): Political campaigns now run ads on streaming platforms, targeting audiences by postal code and interest. TikTok: Explosive growth among younger voters. Parties are experimenting with short-form, influencer-led political content. The Rise of AI and Automation in Campaigns Artificial intelligence now plays a role in ad placement, personalization, and voter segmentation. Agencies use AI to optimize ad delivery and predict which messages resonate with which audiences. This automation allows campaigns to act quickly—testing dozens of ad variations in real time and scaling up what works. Canada-Specific Tactics and Trends Canada’s diversity demands multilingual and multicultural advertising. Successful campaigns run ads in English, French, Punjabi, Mandarin, and more. Regional targeting also matters. Housing affordability resonates in Vancouver and Toronto, while energy jobs dominate Alberta campaigns. Agencies tailor messages to reflect these local priorities. Learn more about the role of social media in shaping Canadian political campaigns here. Common Questions About Political Advertising Agencies Is Marketing Appropriate for Political Candidates? Yes, but it must be done ethically. Voters expect transparency and authenticity. Agencies that over-promise or spread misinformation risk backlash. Transparency is key. Disclosing who paid for ads builds trust. Running honest campaigns helps candidates connect with voters without undermining democracy. How Does Social Media Help Politicians? Social media provides direct access to millions of Canadians. It lets candidates bypass traditional media and engage in real time. Politicians use it to: Announce policies Respond to criticism Share behind-the-scenes content Mobilize supporters The result is more engagement, more donations, and stronger name recognition. What Does a Political Advertising Agency Do? Political ad agencies differ from general marketing firms. They handle strategy, message testing, ad creation, and voter outreach within strict timelines. They

The Most Comprehensive Guide to Political Advertising Agencies in Canada (2025 Edition) Read More »

The Ultimate Guide to Political Marketing & Advertising Agencies in Canada (2025 Edition)

The Ultimate Guide to Political Marketing & Advertising Agencies in Canada (2025 Edition)

Political Digital Strategy

Running a winning campaign today means partnering with the right political marketing and advertising agencies in Canada. It takes more than knocking on doors and handing out flyers. From targeted social media ads to carefully crafted slogans, political marketing and advertising have become central to winning elections in Canada. Behind the scenes, many specialized agencies are helping candidates reach the right voters with the right message — and doing it across TV, digital, print, and everything in between. In 2025, the landscape is more complex than ever. Campaigns are shorter. Voter attention spans are even shorter. Digital ad spending by political parties and candidates is hitting record highs. With strict advertising rules, rising costs, and new platforms to navigate, choosing the right political marketing partner can make or break your campaign. This guide breaks it all down. Whether you’re running federally, provincially, or municipally, you’ll find the top political marketing and advertising agencies in Canada listed here, along with how to choose the right one for your needs. We’ll also explain how EOK Consults stands out in this space and why more candidates are turning to focused, digital-first firms over generalist or lobbying-heavy agencies. What is a Political Marketing Agency?  At its core, a political marketing agency helps candidates and parties connect with voters. These agencies craft your message, design your campaign materials, and build your public image, both online and offline. They understand what voters care about and how to reach them. A political marketing agency focuses on the big picture: strategy, branding, voter research, digital presence, and outreach. Think slogans, website design, persuasive videos, direct mail, and coordinated messaging across platforms. A political advertising agency, on the other hand, is often more focused on the actual placement and delivery of ads. That includes buying space on TV, running YouTube pre-rolls, placing Facebook and Instagram ads, and managing digital budgets. Many firms today, especially political digital marketing agencies, do both. Services You Can Expect: Campaign strategy and voter targeting Branding, messaging, and content creation Social media and video ads Voter data analysis and audience segmentation Graphic design and print materials Get-Out-The-Vote (GOTV) campaigns Media buying and ad tracking Some agencies offer all of the above. Others specialize in one or two areas. The best fit depends on your budget, timeline, and what kind of race you’re running. Political Marketing vs Political Advertising – What’s the Difference? The terms “marketing” and “advertising” are often used interchangeably, but in politics, they mean slightly different things. Political marketing is the broader umbrella. It includes everything that shapes how voters see you – from your message to your logo, from lawn signs to your online videos. It’s about positioning, strategy, and storytelling. Political advertising, by contrast, is about distribution. It’s the paid promotion of your message through platforms like Meta (Facebook/Instagram), YouTube, Google Search, TV, and more. You can’t have effective advertising without strong marketing, and vice versa. Here’s a quick breakdown: Political Marketing Political Advertising Strategy & branding Ad placements & targeting Slogans & messaging Media buying (TV, Meta, YouTube) Website & social content Budget optimization Voter research & segmentation Performance tracking & reporting GOTV planning Platform compliance In 2025, most serious campaigns work with a political digital marketing agency – one that can blend strategy with paid media execution. Whether you’re hiring a full-service political ad agency or building a small team, knowing the difference between marketing and advertising can help you choose partners who actually move the needle. Top 10 Political Marketing and Advertising Agencies in Canada Canada’s political communications landscape is evolving fast – and so is the roster of agencies shaping its future. This list of political marketing and advertising agencies in Canada highlights ten notable players in the space. Our methodology considers digital presence, campaign specialization, client roster, media coverage, and the agency’s thought leadership. We’ve prioritized agencies with a demonstrated focus on Canadian elections and public campaigns, not just corporate or lobbying work. This list will be updated regularly as new frontrunners emerge and the field continues to evolve. #1. EOK Consults – Digital-First, Campaign-Focused EOK Consults is a Canadian political digital marketing agency built from the ground up for today’s campaigns. Unlike traditional public affairs or lobbying firms, EOK is a digital-first, full-service agency that exclusively focuses on political and advocacy work. From local nomination races and municipal contests to national leadership campaigns and federal elections, we’ve supported candidates and causes at every level. Known for our high-precision digital ad targeting across platforms like Meta, YouTube, and Connected TV (CTV), EOK also provides creative services ranging from graphic design and website builds to professional video production. Our deep understanding of Canadian political dynamics – combined with a track record of strong wins (including an 86% win rate in the 2025 Ontario provincial election and major upsets federally) – has made us a go-to partner for campaigns looking to turn online momentum into real-world results. If you have a project in mind, get in touch today! #2. Crestview Strategy – Public Affairs with Digital Expertise Crestview Strategy is one of Canada’s largest public affairs firms, known for its government relations and communications work across sectors. While political campaigns aren’t its sole focus, the agency has delivered major digital advertising initiatives in past elections, especially for centre-right parties. Its size and corporate client base suggest it’s better suited for well-resourced campaigns looking for full-spectrum support. Visit Crestview Strategy #3. Spark Advocacy – Progressive, Cause-Driven Campaigns Spark Advocacy specializes in high-end creative and narrative development, often for advocacy organizations, labour groups, and progressive campaigns. With strong in-house design and messaging teams, it’s best known for visually striking campaigns and storytelling. While it leans toward issue-based work, it’s also played roles in political races across Canada. Visit Spark Advocacy #4. Burrard Strategy – Counsel-First Approach with Digital Services Based in Vancouver, Burrard Strategy combines campaign strategy with public affairs and digital media. Their political services include research, creative work, and advertising, though these are part of a wider offering that includes corporate

The Ultimate Guide to Political Marketing & Advertising Agencies in Canada (2025 Edition) Read More »

Canada First vs Canada Strong

Canada First vs Canada Strong: The Branding Battle Between Mark Carney and Pierre Poilievre for Canada’s Future

Political Digital Strategy

With the 2025 federal election fast approaching, the battle for the Prime Minister’s office is already being framed by two strikingly different political brands. Mark Carney, the newly chosen leader of the Liberal Party, and Pierre Poilievre, the leader of the Conservatives, are using two distinct slogans – Canada Strong and Canada First – to present their vision for the country. In a time when external pressures (aka Trump tariffs and the “51st State” pitches) loom large over Canada’s future, Canada First vs Canada Strong is more than just a clash of phrases; it represents the larger political narratives each leader is trying to sell to Canadians. Canada Strong vs Canada First: A Clash of Phrases in a Changing Political Landscape  Carney quickly adopted Canada Strong as his rallying cry, unveiled at the leadership convention. It’s a message meant to evoke unity and strength, especially in the face of global uncertainty and the threat to Canada’s sovereignty. His videos and speeches highlight the need for a government that stands up for Canada and its people, focusing on resilience and collective prosperity. The slogan fits neatly into his larger narrative of standing firm in the face of challenges – something that many Canadians may find comforting, especially after the turbulence of recent years. Meanwhile, Poilievre is taking a much sharper approach with his Canada First mantra. His social media ads already feature bold statements like “Canada will bear any pain and pay any price to retain its sovereignty.” With tensions over tariffs, trade, and international relations on the rise, Poilievre’s message is clear: the focus should be on prioritizing Canada’s interests above all else. His ads tap into a growing sense of anxiety about the external threats facing the country, from the shifting global economy to rising geopolitical risks.   Will It be “Canada First” or “Canada Strong”? This political showdown is not just a matter of different parties trying to out-message each other. It’s a clash of worldviews at a critical time for Canada. With domestic issues like cost of living, affordability, and housing crisis taking a backseat to international concerns, these slogans speak to different aspects of what Canadians might need or want from their leaders. On the one hand, Carney’s Canada Strong is a message designed to reassure those who believe in the need for unity and national strength in uncertain times. But will that message resonate with voters if they feel more anxious about external threats than the need for unity? And how will Poilievre’s more direct, nationalistic Canada First approach sit with those who are tired of seeing Canada dragged into global conflicts? In an era where global politics is dominating national discourse, traditional political playbooks may not work as well. Voters are likely to be drawn to candidates who can show they will protect the country from external risks – whether that’s trade wars, environmental disasters, or geopolitical instability. Both leaders will need to convince Canadians that their approach will shield the country from the chaos unfolding around the world. A Battle for the Heart of Canada’s Identity This election is shaping up to be about more than just political promises; it’s about branding Canada’s identity at a critical moment. For Carney, Canada Strong suggests a kind of stability and resilience, a message of collective endurance. For Poilievre, Canada First is a declaration that the country’s sovereignty is paramount, that Canada must not be influenced by outside forces, and that the Canadian people must come first. Looking Ahead In the coming months, the battle between these two phrases – Canada First vs Canada Strong – will only intensify as each side crafts ads and messaging around their core slogan. But for now, Canadians are left to consider which of these messages resonates most with their own sense of identity and what they feel is at stake for the future of the country. As the political campaign heats up, it will be fascinating to see which vision for Canada captures the imagination of voters. Will it be the call for strength and unity in uncertain times or the insistence on putting Canada first at any cost? One thing is certain – this will be an election where the external world plays a far larger role in shaping voters’ decisions than the usual domestic concerns. Interested in staying updated with political marketing trends and insights in Canada? Don’t forget to check out our blog. Looking for some digital campaign advice from Canada’s leading political digital marketing agency? Get in touch! 

Canada First vs Canada Strong: The Branding Battle Between Mark Carney and Pierre Poilievre for Canada’s Future Read More »

Political Digital Marketing Agency

How to Choose the Best Political Digital Marketing Agency for Your Campaign’s Success

Political Digital Strategy

In today’s fast-paced digital age, political campaigns have transformed significantly. From connecting with voters online to tailoring messages for different demographics, the right strategy can make or break your campaign. At the heart of this success lies a critical decision: choosing the best political digital marketing agency to guide your journey. Let’s explore how to make this vital choice. What Is a Political Digital Marketing Agency? A political digital marketing agency specializes in using online platforms to amplify your campaign’s message, engage voters, and drive results. Unlike traditional marketing agencies, these experts bring a deep understanding of political strategies and voter behaviour. Why do campaigns need specialized expertise? Political campaigns operate under unique pressures—strict timelines, compliance regulations, and the need to engage diverse voter groups. Agencies that focus on political digital marketing know how to navigate these complexities while ensuring maximum impact. Want to dive deeper? Check out our blog on Social Media and Politics in Canada. The Essential Services of a Political Digital Marketing Agency Crafting a Winning Digital Strategy Your campaign needs a roadmap that combines data-driven insights with innovative ideas. A great agency will analyze voter data, trends, and platforms to create a tailored strategy that resonates with your audience. Example: Social media’s role in NDP campaigns has shown how well-planned strategies can shape public perception and build momentum. Advanced Voter Targeting Using AI and machine learning, political agencies can predict voter behaviour, segment audiences, and deliver personalized messages. This precision ensures every dollar spent reaches the right audience. Amplifying Your Campaign’s Message Online From paid ads and video content to blog strategies, cross-platform consistency is key to building awareness and trust. Agencies that excel in this area can ensure your message reaches voters where they are most active. Want to dive deeper? Check out our blog on Facebook Political Ads in Canada. How to Evaluate the Right Political Digital Marketing Agency for Your Campaign Choosing the right partner requires careful evaluation. Here’s what to look for: Proven Experience: Look for agencies with a history of successful political campaigns. Technological Capabilities: Ensure they use tools like AI, data analytics, and social listening. Transparency: Clear communication about strategies, costs, and results is non-negotiable. Innovation: The political landscape changes quickly; your agency should adapt faster. Pro Tip: Always review case studies or ask for examples of past campaign successes.  Curious about us and our approach to political marketing? Learn more The EOK Consults Advantage: Why Choose Us Trusted by Leading Campaigns in Canada EOK Consults has been a partner to numerous Canadian political campaigns, driving measurable results. Whether it’s increasing voter turnout or boosting online engagement, we deliver. Cutting-Edge Tools to Maximize Impact Our expertise includes AI, predictive analytics, and social listening—ensuring your campaign stays ahead of the curve. End-to-End Campaign Solutions As a full-service political digital marketing agency, we handle everything from strategy development to execution, leaving you free to focus on your message. Case Studies: Success Stories from Political Campaigns Engaging Over 1.5 Million Residents for a Provincial Political Organization When a provincial political organization sought to connect with residents and amplify its campaign message, they turned to our expertise for results-driven digital strategies. The Results? Over 1.5 million residents engaged, establishing a strong connection between the campaign and voters. More than 10 million ad impressions, ensuring widespread visibility across key platforms. 50,000+ supporters identified, providing a powerful base for grassroots mobilization. By leveraging targeted digital advertising and data-driven outreach, we helped the organization exceed its goals and lay the foundation for a robust and engaged voter base. Driving Nationwide Engagement for a Member of Parliament in Canada When a prominent Member of Parliament aimed to expand their reach and build a stronger connection with Canadians, our team stepped in with a comprehensive digital strategy. The Results? Engaged over 2 million Canadians in less than six months, creating meaningful dialogue on key issues. Garnered over 3 million views and gained 21,000+ new followers on social media, significantly boosting their online presence. Produced multiple viral posts, leading to a notable uplift in name recall and public awareness. By combining compelling content creation with strategic audience targeting, we helped this MP establish themselves as a household name, ready to lead conversations on the issues that matter most. Achieving a Stunning Electoral Upset for an Ontario MPP Candidate A first-time candidate for Ontario’s Member of Provincial Parliament faced a challenging race in a historically uncontested riding. Through a video-first digital strategy and precision targeting, we delivered a campaign that redefined expectations. Key Highlights: Engaged over 80,000 eligible voters with compelling, issue-focused video content designed to inform and inspire. Retargeted and mobilized 17,000+ identified supporters, ensuring a strong voter turnout on election day. Secured a 35% swing in voter sentiment, culminating in a stunning 48% vote share—a major upset in the electoral landscape. This success was driven by our focus on data insights, hyper-local targeting, and a message that resonated deeply with voters. The result? A game-changing victory and a testament to the power of digital-first political marketing. Making History with a British Columbia MLA Candidate Running for MLA in British Columbia, our client aimed to break barriers in a highly competitive district. By leveraging a focused digital strategy, we delivered exceptional results that culminated in a historic victory. Key Highlights: Engaged over 30,000 eligible voters through a compelling video campaign, generating 100,000+ views across social media platforms. Retargeted and mobilized 11,000 identified supporters, ensuring a robust turnout on election day. Achieved a 10%+ swing in voter sentiment, securing a historic electoral win in the district. This campaign demonstrated the power of precision targeting and audience-focused storytelling, proving that a well-executed digital strategy can shape electoral history. Final Steps: Partnering with the Best in Political Digital Marketing Your campaign’s success depends on having the right digital partner. The best political digital marketing agency will not only amplify your message but also ensure it reaches the right audience at the right time. Ready to elevate your campaign? Contact EOK Consults today

How to Choose the Best Political Digital Marketing Agency for Your Campaign’s Success Read More »

Canadian Political Digital Marketing

2025 Federal Elections: Emerging Trends in Canadian Political Digital Marketing Landscape

Political Digital Strategy

The Importance of Canadian Political Digital Marketing “Political campaigns are won on Facebook, and governments are run on WhatsApp.” – Unnamed strategist in a recent federal by-election. The 2025 Canadian federal election will be unlike any before. As political parties fight for control in a highly polarized landscape, Canadian political digital marketing strategies will be their secret weapon. The playbook is evolving—rapidly. From AI-driven voter outreach to microtargeting, campaign managers have a powerful arsenal of tools. Let’s dive into the trends dominating the next election cycle and how political strategists can stay ahead of the curve. 1. AI in Canadian Political Digital Marketing AI is no longer the future—it’s here, transforming how parties communicate with voters. During the 2021 election, we saw rudimentary AI tools used to automate emails and social media posts. In 2025, expect AI to take on a much more central role. Imagine campaign chatbots that engage voters in real-time conversations or AI-driven tools that analyze social sentiment in real time to craft the most effective messaging. It’s about going beyond scheduling posts—AI will enable campaigns to predict voter behaviour, optimize ad spend, and even tailor persuasive content for different communities. Pro tip: Start experimenting with AI tools like Sprinklr or Buffer’s AI integrations as well as AI-powered video tools like Kapwing now. By 2025, you’ll want to be fully fluent in AI’s capabilities as Canadian political digital marketing strategies increasingly rely on these tools. 2. Microtargeting in Canadian Political Digital Marketing Gone are the days of broadcasting one-size-fits-all messages. In 2025, microtargeting will rule. Every campaign will need to understand its voter base not as one homogenous mass but as a constellation of unique individuals with varying concerns and motivations. This shift towards hyper-specific messaging is shaping the future of Canadian political digital marketing. The Liberal Party’s success in 2019 and 2021 came partly from their use of microtargeting—pushing tailored messages about childcare benefits to suburban moms while focusing on climate change for younger urban voters. The Conservatives have followed suit, focusing hyper-localized ads on issues like carbon taxes and inflation. But it’s more than just an ad strategy. Microtargeting is about making every interaction—emails, texts, Facebook ads—feel personal. Takeaway: Break your audience into segments early. Use platforms like Meta’s ad tools to create hyper-specific audiences based on geography, demographics, and even voting history. This is the heart of successful Canadian political digital marketing in the coming years. 3. Navigating Regulation Challenges in Digital Election Advertising With great power comes great responsibility—and scrutiny. As digital strategies evolve, so too does the debate over regulation. Canada has already tightened the reins on Canadian political digital marketing ads. Bill C-76 requires all digital ads to be transparent, and platforms like Meta must now keep an ad registry for political content. The 2025 election could see even more stringent measures introduced. This will challenge political campaigns to not only comply but innovate within the confines of these laws. Expect stricter limits on spending and new rules on how political parties can use voter data, all of which will influence Canadian political digital marketing efforts. To understand how digital regulations like Bill C-76 influence political campaigns and the social media landscape, you can explore our comprehensive guide on how we function as a Digital and Social Media Marketing Agency for Political Campaigns. Action point: Prepare to be fully transparent with your digital ad strategy. Use the ad registry to study your opponents, and ensure your creative, content, and spending are all compliant. Staying ahead of the rules will keep your campaign focused and ensure your Canadian political digital marketing efforts remain above board. You can always trust a proven political digital marketing agency to take care of this for you. 4. Leveraging TikTok and Short-Form Content for Voter Engagement Don’t dismiss TikTok as just an app for viral dances—it could be your secret weapon for voter engagement. In 2021, Canadian political parties only dipped their toes into TikTok, but 2025 will be different. The platform’s algorithm rewards authentic, highly engaging short-form content, making it an ideal space for candidates looking to connect with younger audiences. We saw early adopters like Jagmeet Singh use TikTok to tap into youth culture in 2021, but 2025 will demand that all major players compete in the space. And it’s not just about being cool—it’s about reaching voters where they are and in a way that resonates. While TikTok isn’t used by active members and political advertising is banned, its role as an organic tool and one where influencers rule cannot be overstated in driving campaigns and political discourse forward. Pro tip: Start developing a short-form content strategy now. Even if your target demographic isn’t “Gen Z,” platforms like Instagram Reels and TikTok will be crucial in making your Canadian political digital marketing messages go viral. 5. Data Privacy: Essential for Canadian Political Digital Marketing Data is the new currency in political campaigns. But it’s also a double-edged sword. With the Cambridge Analytica scandal still fresh in the public’s mind, voters are more wary of how their data is being used. As campaigns ramp up their digital strategies, they must tread carefully. Ethical data handling will be a key part of successful Canadian political digital marketing in the 2025 election. Political parties must prioritize ethical data practices—not just for compliance, but to earn trust. Canadians care deeply about privacy, and campaigns that respect this will have a crucial advantage. Actionable step: Ensure you’re compliant with Canada’s privacy laws (PIPEDA) and use consent-driven data strategies. Be transparent about how data is collected and used—this could be a key differentiator in a competitive race where Canadian political digital marketing must balance effectiveness with ethics. 6. Influencers: The New Advocates in Canadian Political Campaigns We’ve already seen the rise of social media influencers in consumer marketing, and the political arena is catching up. While Canadian campaigns have been slow to fully embrace influencer marketing, expect a shift in 2025. Voters trust influencers—especially micro-influencers—because they feel authentic and

2025 Federal Elections: Emerging Trends in Canadian Political Digital Marketing Landscape Read More »

AI in Canadian Politics

AI Meets Politics: The Past and the Future of Canadian Political Campaigns

Political Digital Strategy

From data-driven voter targeting and social media analysis to AI-powered ad optimization and personalized messaging, AI is revolutionizing how political parties connect with voters. This blog highlights key use cases and examples of AI in Canadian politics, including its role in the Liberal and Conservative parties’ election strategies in recent federal elections. As a leading digital and social media marketing agency for political campaigns, we explore how AI influences campaign tactics, voter engagement, and election outcomes, offering a glimpse into the future of political campaigning in Canada. AI’s journey in Canadian politics began subtly, with early applications focused on data analytics and voter segmentation. During the 2015 federal election, the Liberal Party utilized advanced data analytics—an early form of AI—to micro-target potential supporters, laying the groundwork for AI’s future role in political strategy. Although these initial efforts were more about leveraging big data than AI as we know it today, they marked the beginning of a shift toward technology-driven campaigns. Over the years, Canadian political parties gradually embraced AI’s capabilities, experimenting with more sophisticated tools to analyze voter behaviour, optimize ad campaigns, and engage with citizens, setting the stage for AI’s growing influence in the political arena. Use of AI in Canadian Politics Canadian political campaigns have begun to use AI in various capacities, though the extent and specifics can vary depending on the party and the campaign. Here are some ways AI has been utilized: Data Analytics and Voter Targeting: AI can analyze large datasets to identify voter patterns, segment audiences, and target specific voter groups with personalized messaging. For example, AI tools can help campaigns understand which issues resonate most with certain demographics, enabling more effective voter outreach. Social Media Monitoring and Engagement: AI-driven tools are often used to monitor social media trends, track sentiment, and engage with voters. This can include everything from automated responses to certain keywords to more sophisticated analysis of social media conversations to gauge public opinion. Ad Campaign Optimization: AI is used to optimize digital advertising campaigns by predicting which types of ads will perform best with different audiences and adjusting spending in real-time to maximize impact. Chatbots and Virtual Assistants: Some campaigns have experimented with AI-powered chatbots to interact with voters online, answer questions, and provide information about policies or voting. Content Creation: While still in the early stages, AI has the potential to assist in generating content, such as drafting speeches, writing social media posts, or even creating ad copy based on predefined parameters and data insights. Predictive Analytics: AI can help in predicting election outcomes, voter turnout, and even potential voter behaviour, allowing campaigns to adjust strategies accordingly.   Examples of AI being used in Canadian Political Campaigns Here are a few notable examples where AI and advanced data analytics have been reported: Liberal Party’s Use of Data Analytics  In the 2015 federal election, the Liberal Party of Canada employed advanced data analytics, a precursor to AI, to target voters more effectively. They utilized tools like the Liberalist database, which helped them micro-target potential supporters. While this wasn’t AI per se, it laid the groundwork for the kind of voter targeting AI could enhance. Source: “Inside the Liberal War Room: Data Analytics, Targeting, and Technology” – Maclean’s, 2015. Conservative Party’s Voter Targeting with AI The Conservative Party has also been reported to use AI for voter targeting. In the 2019 federal election, they used AI-driven tools to analyze voter data and tailor their messaging more precisely to different demographic groups. This included the use of machine learning algorithms to predict voter behaviour and optimize outreach efforts. Source: The Role of Big Data in Canada’s 2019 Federal Election” – CBC News, 2019. AI in Political Ads During the 2019 and 2021 federal elections, there were reports of AI being used to optimize online ad campaigns. For example, the Liberal and Conservative parties both utilized AI to manage and adjust their ad spending in real-time, targeting ads more effectively based on performance data. Although specific tools and vendors were not always disclosed, platforms like Facebook and Google offer AI-driven ad optimization features that these campaigns likely leveraged. Source: “Digital Advertising and AI in Canadian Elections” – The Canadian Journal of Communication, 2020. AI-Powered Sentiment Analysis Some Canadian political campaigns have used AI to monitor social media sentiment. For instance, in the 2019 election, parties reportedly used AI tools to analyze public sentiment about candidates and issues across social media platforms, helping them to adjust their messaging and strategies in real-time. Source: “How AI Tools are Shaping Canadian Elections” – University of Toronto News, 2019. NDP’s Digital Strategy In the 2019 election, the NDP adopted a more data-driven approach, integrating AI and machine learning to better understand voter behaviour and preferences. They used these insights to guide their digital strategy, focusing on targeting key voter segments more effectively. While these examples illustrate the growing use of AI and data analytics in Canadian politics, the specific technologies and their applications are often kept confidential by the parties. However, the trend toward integrating AI into campaign strategies is evident and likely to become more pronounced in future elections. Source: “NDP Leveraging Data to Fight for Its Survival” – The Globe and Mail, 2019. Ethical and Other Concerns Related to AI in Political Campaigning While AI offers transformative potential for political campaigns, it also raises significant ethical concerns. Issues such as voter privacy, data security, and the potential for manipulation through targeted misinformation must be addressed. The use of AI in analyzing personal data and influencing voter behavior can lead to privacy infringements and ethical dilemmas around consent and transparency. Additionally, the risk of AI being used to spread false information or create echo chambers poses challenges for democratic integrity. This was a concern during the 2021 federal election when there were reports of misleading ads being disseminated through social media platforms. Importantly, AI-driven algorithms used for social media engagement can create echo chambers by showing users content that aligns with their existing beliefs. This phenomenon was

AI Meets Politics: The Past and the Future of Canadian Political Campaigns Read More »

Facebook
X (Twitter)
LinkedIn