Campaign Advertising Insights Archives - EOK Consults | Canada’s Leading Digital Marketing Agency for Political Campaigns

Lethbridge By-Election: Analyzing the Alberta NDP’s Social Media & Digital Strategy Success

The Alberta NDP’s decisive win in the Lethbridge-West by-election, with Rob Miyashiro securing 56.3% of the vote, offers valuable insights into modern political campaigning. While grassroots efforts played a role, this victory highlights the growing importance of strategic digital marketing in driving electoral outcomes. Results Overview The by-election results reveal a significant lead for the Alberta NDP: Rob Miyashiro (NDP): 56.3% of the vote John Middleton-Hope (UCP): 37.2% of the vote Layton Veverka (Alberta Party): 3.7% of the vote This outcome underscores how targeted campaign strategies can make a measurable difference in voter engagement and support. A Comparative Look at Meta Ad Spend An analysis of Meta ad spending during the campaign shows a stark contrast in approaches: The Alberta NDP’s significant investment in digital advertising, utilizing both the party’s official channels and Rob Miyashiro’s profile, provided a clear advantage in reaching and persuading voters. Key Elements of the NDP’s Digital Strategy 1. Emphasis on Video Ads The Alberta NDP’s use of video content stood out for effectively conveying key messages. Video ads often drive higher engagement rates on social media, allowing campaigns to connect emotionally with audiences. 2. Compelling Signup Campaigns The party’s calls to action encouraged voter participation and volunteer signups, mobilizing supporters and strengthening their ground game. 3. Dual Branding Approach By integrating the reach of the Alberta NDP’s official account with Rob Miyashiro’s brand, the campaign ensured consistent messaging. This synergy enhanced both visibility and voter trust. The Link Between Ad Spend and Outcomes The correlation between ad spend and vote share is evident. Rob Miyashiro’s campaign not only outspent competitors but also demonstrated the impact of a well-funded and targeted digital presence. In contrast, the UCP and Alberta Party’s limited digital investments highlight missed opportunities to engage with constituents in Lethbridge-West. Lessons for Future Campaigns The Lethbridge-West by-election underscores several key takeaways for political campaigns: Invest in Digital Platforms: A robust digital presence is essential for effective voter outreach and persuasion. Focus on Video Content: High-quality videos resonate with audiences, fostering connection and authenticity. Align Party and Candidate Branding: Consistent messaging across platforms enhances overall campaign effectiveness. Conclusion The Alberta NDP’s success in Lethbridge-West exemplifies the pivotal role of digital strategies in modern elections. For political parties and candidates, the integration of targeted ads, engaging content, and cohesive branding is no longer optional but a fundamental component of electoral success. As campaigns evolve, digital marketing will remain a cornerstone of political strategy, offering lessons that extend beyond this by-election. Get in touch Campaigns looking to enhance their digital presence and craft a winning strategy can connect with EOK Consults. Our expertise in political digital marketing ensures you’re equipped to engage voters effectively and achieve success.

The 2024 Nova Scotia Election and Social Media: How Digital Campaigns Shaped the Results

Campaign Advertising Insights

The 2024 Nova Scotia Election and Social Media strategies played an important role in this year’s political outcomes. Premier Tim Houston led the Progressive Conservatives (PC) to a strong re-election, securing 43 seats and almost 53% of the vote share. The New Democratic Party (NDP) won 9 seats with over 22% of the vote, while the Liberals trailed with just 2 seats and 23% of the vote. This post breaks down how each party used social media, especially Meta advertising, to reach voters and what lessons can be learned for future campaigns. 2024 Nova Scotia Election Results: PCs Dominate, NDP Gains, Liberals Falter The PCs increased their seat count to 40, reaffirming Tim Houston’s leadership. The NDP, led by Claudia Chender, made gains with 10 seats. The Liberals, led by Zach Churchill, struggled to maintain relevance, winning only 4 seats, including one elected and three leading. The voter turnout was 65%, consistent with previous elections, but digital campaigns clearly played a role in shaping voter engagement and decision-making. Social Media Ad Spending in the 2024 Nova Scotia Election Each party leveraged Meta advertising to varying degrees, reflecting their priorities and resources: Progressive Conservatives (PC): $20,500 New Democratic Party (NDP): $8,400 Nova Scotia Liberal Party: $18,500 Source: Meta Ad Library These investments highlight the differences in how the parties approached their digital strategies. How the Progressive Conservatives Used Social Media The PCs ran a variety of ad campaigns, including Get Out the Vote (GOTV) efforts for local candidates, contrast ads comparing their policies to the NDP’s, and videos promoting their achievements during Houston’s tenure. Key themes in their campaign included: Housing and affordability, addressing a critical voter concern. Healthcare improvements, with a focus on expanding access and reducing wait times. Showcasing economic successes under their leadership. By combining ads featuring local candidates with province-wide messaging, the PCs were able to connect with voters on both personal and broader levels. NDP’s Focus on Claudia Chender The NDP spent $8,400 on ads, centring much of their budget on promoting leader Claudia Chender to raise her profile. Their ads included both videos and graphics, emphasizing the party’s focus on healthcare and affordability while distinguishing themselves from the PCs and Liberals. Their strategy prioritized: Leadership branding, positioning Chender as a strong alternative. Highlighting platform differences, particularly on housing and social services. Supporting individual candidates in key ridings. Although the NDP made gains, their limited budget likely restricted their ability to reach more voters. Liberals’ Focus on Attack Ads The Liberals spent $18,500, targeting their ads on healthcare issues and attacking Tim Houston’s leadership. While these ads resonated with voters frustrated by healthcare wait times, the Liberals failed to offer a strong, positive narrative around their leader, Zach Churchill. Their campaign focused on: Criticizing the PCs’ record on healthcare. Raising awareness about waitlist challenges and system inefficiencies. However, the lack of consistent leader-centered messaging and solutions-focused ads left the party struggling to gain ground. Social Media Ads in the 2024 Nova Scotia Election The types of ads each party ran had a major impact on how they were perceived: PCs: A mix of policy-focused ads, GOTV efforts, and videos highlighting achievements. NDP: Leadership branding with Claudia Chender and content showcasing key platform differences. Liberals: Attack ads on PC governance paired with healthcare-focused graphics. Lessons from the 2024 Nova Scotia Election The 2024 Nova Scotia Election and Social Media campaigns reveal several takeaways about how digital strategies shape elections: Leadership Focus Works: The PCs and NDP both used leadership branding effectively. Houston’s proven record and Chender’s rising profile helped their respective parties connect with voters. Attack Ads Alone Aren’t Enough: The Liberals relied heavily on negative ads but didn’t present a clear vision or build Zach Churchill’s profile. This likely contributed to their poor performance. Budget Matters: While the NDP ran a strong campaign on a smaller budget, their limited reach showed the challenges smaller parties face in competing with larger ad spends. Conclusion: Social Media’s Growing Role in Canadian Elections The 2024 Nova Scotia Election and Social Media strategies highlight how digital advertising continues to shape political campaigns. Parties that use social media to balance leadership branding, positive messaging, and local engagement will likely perform better in future elections. As the digital age evolves, social media will remain a critical tool for political parties to engage voters, share their platforms, and influence outcomes. Whether through targeted ads or leader-focused content, the lessons from this election will guide campaigns in Nova Scotia and beyond. Ready to create a winning campaign? At EOK Consults, we specialize in crafting targeted social media strategies that deliver results. With our expertise in digital advertising, data-driven insights, and experience supporting successful campaigns, we can help you connect with voters and achieve your goals. 📩 Contact us today to start planning your next winning campaign!

2024 New Brunswick Election and Social Media: How Digital Campaigns Shaped the Election Results

Campaign Advertising Insights

The 2024 New Brunswick Election and Social Media advertising played a pivotal role in shaping the political landscape. With Susan Holt leading the Liberals to a majority government and Progressive Conservative leader Blaine Higgs losing his seat, this election showcased the growing importance of digital campaigns in influencing voters. As we analyze the results and how each party used Meta advertising on platforms like Facebook, it’s clear that online strategies made a significant impact on voter engagement and outcomes. This post will explore how the 2024 New Brunswick Election and Social Media intertwined to create a powerful narrative for voters. 2024 New Brunswick Election and Social Media Results Breakdown The 2024 New Brunswick Election and Social Media engagement highlighted a dramatic shift in power. The Liberals, under Susan Holt, secured a majority government, winning 31 ridings and 48% of the vote. Meanwhile, the Progressive Conservatives (PC) claimed 16 ridings with 35% of the vote, and the Green Party won 2 seats with 14% of the total vote. PC leader Blaine Higgs, who previously served as premier, lost his seat in Quispamsis to Liberal candidate Aaron Kennedy. This marked a significant change in political leadership. Green Party leader David Coon retained his seat in Fredericton-Lincoln, showing the Greens’ strong regional foothold. Turnout mirrored previous elections, with about 66% of registered voters casting their ballots—a testament to the effective 2024 New Brunswick Election and Social Media voter engagement efforts by all parties. 2024 New Brunswick Election and Social Media Strategy Social media advertising, particularly on Meta platforms like Facebook, was an integral part of the 2024 New Brunswick Election and Social Media strategy for all major parties. Each party’s advertising budget and strategy varied, impacting voter turnout and overall success. New Brunswick Liberals: The Liberal Party spent heavily on Meta advertising, focusing almost entirely on Susan Holt’s personal Facebook profile. They spent $52,300 on ads through her account during the writ period, with only $491 from their official page. By centralizing their social media strategy around Holt, the Liberals were able to build trust and connect with voters on a personal level, which likely contributed to their substantial gains in urban centers like Saint John (27% vote increase), Fredericton (23%), and Moncton (16%). Progressive Conservatives: The PCs, under Blaine Higgs, adopted a dual approach, splitting their Meta ad spend between Higgs’s profile ($23,200) and the party’s official page ($30,400). Despite nearly matching the Liberal budget, their divided focus may have diminished the personal connection that Holt was able to create with voters. Ultimately, the PCs won 16 ridings, but Higgs’s loss of his seat in Quispamsis was a significant blow to the party. Green Party: The Green Party spent much less on social media advertising, with $1,100 from leader David Coon’s profile and $907 from the party’s official handle. Although they secured two ridings, their limited investment highlights the challenges smaller parties face in gaining widespread traction without larger ad budgets. Types of Ads in the 2024 New Brunswick Election and Social Media Campaign In the 2024 New Brunswick Election and Social Media landscape, the types of ads each party used played a major role in defining their public image and outreach strategy: Liberals: The Liberals centered their social media strategy around leader Susan Holt, with video content and personal messages playing a key role in their campaign. The focus on Holt’s leadership and vision for the future of New Brunswick connected with voters, particularly in urban areas, where the Liberals saw significant gains. Progressive Conservatives: The PCs leaned heavily on policy-focused ads and negative messaging aimed at the Liberals. They ran a series of “Contrast” ads to highlight policy differences, with Blaine Higgs appearing in video ads to discuss his plans for New Brunswick. Despite these efforts, the split focus between policy content and attack ads may have hampered their success. Green Party: The Greens focused on static graphics promoting their platform on environmental sustainability and social justice. While this approach resonated with their core supporters, the lack of dynamic content and lower investment in Meta advertising limited their ability to grow their voter base. Analyzing the Impact of Meta Advertising on the 2024 New Brunswick Election The impact of Meta advertising in the 2024 New Brunswick Election and Social Media campaigns was unmistakable. The Liberal Party’s choice to consolidate its social media spend through Susan Holt’s personal profile was a successful strategy, helping them secure a majority government. The Progressive Conservatives, despite their significant spending, failed to capture the same level of personal connection with voters, contributing to their reduced seat count. The Green Party, while continuing to secure important regional victories, lacked the financial resources to compete on the same level, demonstrating the challenges faced by smaller parties in the digital advertising space. What This Tells Us About Political Campaigns The 2024 New Brunswick Election and Social Media demonstrated the growing importance of social media platforms in modern political campaigns. By leveraging Meta advertising and focusing on personalized, targeted messaging, the parties were able to reach a broad audience. The Liberals’ success in urban areas, in particular, can be largely attributed to their focused and consistent use of social media to promote Susan Holt’s leadership. As we look to the future of political campaigns, the role of social media advertising will only continue to grow. Political parties that can harness the power of platforms like Facebook, and strategically allocate their advertising budgets, will have the upper hand in engaging voters and influencing election outcomes. Conclusion: The Future of Social Media Advertising in Canadian Political Campaigns The 2024 New Brunswick Election and Social Media advertising strategy revealed just how crucial online platforms have become in political campaigns. With Meta advertising allowing parties to engage voters directly and personalize their messaging, those who can effectively use social media will shape future political landscapes. As the digital age advances, political campaigns must prioritize strong, authentic online presences to stay competitive in the fast-evolving world of voter engagement.

2024 B.C. Election Results and Meta Advertising: Overview, Insights, and possible Correlation?

Campaign Advertising Insights

In the recent B.C. election, political parties turned to digital marketing and Meta advertising on platforms like Facebook and Instagram to engage voters and communicate their messages. With online platforms becoming critical in political campaigns, how did social media advertising influence the final results? This blog post will take a quick dive into B.C. Election Results and Meta Advertising and examine how each party’s investment in online advertising correlated with their vote share as well as the nature of their ad campaign strategy. A Breakdown of the B.C. Election Results The initial count from Elections BC provided key insights into each party’s performance: BC Green Party: Leading in 2 electoral districts, with 166,863 votes and an 8.19% vote share. BC NDP: Leading in 46 districts, with 908,944 votes, representing 44.60% of the vote share. Conservative Party of BC: Leading in 45 districts, with 887,909 votes, accounting for 43.57% of the vote share. Each party had a unique approach to digital marketing and Meta advertising, which, when analyzed alongside their vote shares, offers a deeper understanding of the impact of their online strategies. B.C. Election Results and Meta Advertising Spending and Voter Engagement In the 30 days leading up to the election, each party invested in Meta advertising on Facebook and Instagram to reach voters: BC NDP: Spent $269,600 on Meta platforms and had 38,400 followers on Facebook. Conservative Party of BC: Spent $149,200 and had 18,700 followers on Facebook. BC Green Party: Spent $20,000 and had 19,200 followers on Facebook. At first glance, the BC NDP’s significant investment in Meta advertising aligns with their strong electoral performance. Their higher spending helped them secure a dominant 44.60% of the vote share, leading in 46 districts. This indicates that their robust online advertising strategy effectively reached and resonated with voters. The Conservative Party of BC also performed remarkably well with a lower ad spend compared to the BC NDP. Spending $149,200 on meta advertising, the party achieved a competitive 43.57% vote share, leading in 45 districts. This shows that while spending is important, strategic digital marketing campaigns can deliver strong results even with a moderate budget. The BC Green Party, while spending less on online advertising, managed to engage their core base and secure 8.19% of the vote share. With 19,200 Meta followers and a $20,000 spend, the Greens used targeted messaging and efficient use of their budget to maintain a significant presence in key electoral districts. Their strategy shows that even with a smaller budget, Meta advertising can amplify a party’s message and ensure representation in the election results. The Types of Ads Each Party Ran The Conservative Party of BC used a balanced mix of video and graphic content, with a focus on “Contrast” ads that directly compared their policies with those of the BC NDP. Regional promises, such as a new children’s hospital in Surrey, were backed by custom graphics, and they ran several negative ads targeting NDP leader David Eby. These attack ads echoed the style of the federal Conservatives’ critiques of Justin Trudeau, asserting that British Columbia couldn’t afford another four years of the NDP government. The BC NDP also took an innovative approach to their digital marketing. They ran extensive video content featuring local candidates and a sophisticated Get Out The Vote (GOTV) campaign. Ads with the theme “Ready to vote?” linked voters to nearby voting stations, offering a clear call to action. Their strategy also included attack ads targeting the BC Green Party, suggesting that the Greens might support the Conservatives, likely a tactic to consolidate the progressive vote under the NDP and avoid a split with the Greens. The BC Green Party relied on a consistent message that focused on policy-driven content and community engagement, capitalizing on its existing base through focused digital outreach. The Correlation Between Spending and Vote Share The spending data and electoral performance suggest a positive correlation between meta advertising spend and vote share, but the success of a campaign also depends on the strength of the message, voter demographics, and other outreach efforts. The BC NDP’s heavy investment helped them maintain their lead, but the Conservative Party of BC demonstrated that targeted digital marketing can still yield a significant vote share with lower spending. The BC Green Party’s approach highlights that a smaller budget doesn’t mean diminished impact. Their focus on efficiently leveraging their resources to engage a specific audience resulted in a noteworthy vote share, despite less overall spending compared to the major parties. This underlines the importance of a tailored online advertising strategy for reaching and mobilizing voters. What This Means for Future Elections As the role of online advertising continues to grow in political campaigns, future elections will likely see even more investment in Meta advertising. Parties will need to balance spending with a clear, engaging message that resonates with voters. While larger budgets provide a wider reach, thoughtful strategy, targeted messaging, and understanding of voter needs will be the real drivers of success. For political parties, the B.C. election shows that effective digital marketing on platforms like Facebook and Instagram can be a game-changer, not just for large parties but for those with more modest budgets too. Conclusion The B.C. election and the use of online advertising highlight the critical role that online advertising plays in modern political campaigns. While spending is an important factor, the effectiveness of a campaign ultimately comes down to strategic messaging, targeted outreach, and meaningful voter engagement. As digital platforms become increasingly important in elections, parties that invest wisely in digital marketing will continue to see strong results at the ballot box.

Analyzing Online Ad Spends by Canada’s Federal Parties: Insights from Meta Advertising Data

Campaign Advertising Insights

Updated data for July 2024 As Canada gears up for the next federal election (expected in Fall 2025 if not earlier), the digital battleground is heating up. Digital and Social Media Marketing Agency for Political Campaigns has become a crucial tool for political campaigns, allowing parties to reach and engage with voters on platforms like Facebook and Instagram in unprecedented ways. Understanding the ad spending patterns of these parties provides valuable insights into their strategies and priorities. In this blog post, we delve into the latest monthly spending data on Meta (Facebook + Instagram) by Canada’s leading federal parties. Why Meta Ad Spending Matters in Canadian Politics The rise of social media has transformed political campaigning. Platforms like Facebook and Instagram offer targeted advertising capabilities, enabling parties to tailor their messages to specific demographics. This precision can influence voter opinions and, ultimately, election outcomes. By analyzing ad spending on Meta, we gain a glimpse into each party’s focus areas, voter engagement strategies, and overall campaign health. Digital and Social Media Marketing Agency for Political Campaigns can leverage these insights to enhance their strategies and connect more effectively with voters. Breakdown of Meta Advertising Spending by Leading Federal Parties – July 2024 Canadian federal political parties spent over $57,000 on Meta advertising through their official channels. The data reveals a significant disparity in campaign spending among Canada’s federal political parties. The Conservative Party of Canada spent $36,000 in July 2024, which is more than double the expenditure of the Liberal Party at $17,000. This contrast highlights the Conservatives’ substantial financial resources and strategic emphasis on digital outreach. Liberal Party of Canada Total Spending: $17,000 The Liberal Party’s ad portfolio, including promotions of the Canada Child Benefit, Grocery rebate, Environment-related incentives and other Budget 2024 ideas, and numerous attack ads on Pierre Poilievre, indicates a mixed strategy of highlighting policy achievements while discrediting the opposition. This dual approach aims to appeal to a wide audience, balancing positive and negative messaging to strengthen their image and undermine Conservative credibility. Key Demographics Targeted: Urban young adults, environmental advocates, and healthcare professionals. Conservative Party of Canada Total Spending: $36,000 The Conservative Party’s ad policy for July 2024 predominantly focuses on attack ads, targeting the Liberal government’s censorship law, the NDP and its leader Jagmeet Singh, as well as highlighting issues like rising crime and extortion. These ads aim to draw sharp contrasts with their opponents by emphasizing perceived threats and policy failures. In addition to these attacks, the Conservatives also promote their core promises of “common sense” solutions, including axing taxes, building homes, fixing the budget, and stopping crime. This combination of negative campaigning and positive messaging is designed to both undermine the opposition and solidify the party’s image as the solution-oriented choice for voters, reflecting a strategy that seeks to mobilize their base and sway undecided voters by addressing their concerns and fears. Key Demographics Targeted: Suburban families, ethnic communities, business owners, and senior citizens. New Democratic Party (NDP) Total Spending: $3,700 The NDP’s advertising strategy for July 2024 focused on promoting upcoming by-elections in the ridings of Elmwood-Transcona and LaSalle-Émard-Verdun. This suggests a targeted effort to mobilize support in these specific regions. Alongside these promotions, the NDP also ran a mix of event-related ads and attack ads aimed at Pierre Poilievre, criticizing his stance on cuts and privatization in healthcare. This combination reflects a dual approach: highlighting the importance of local elections and events while also positioning the party as a defender of public healthcare against conservative policies. Key Demographics Targeted: Young progressives, by-election voters, and seniors concerned about healthcare. Green Party of Canada Total Spending: $305 The Green Party’s advertising strategy for July 2024 was focused on a handful of key issues, with ads highlighting their positions on homelessness, climate change, and dental care. This choice of topics reflects the party’s commitment to social justice and environmental sustainability, as well as their advocacy for expanding healthcare coverage. By concentrating on these specific issues, the Green Party aimed to appeal to voters concerned about social equity and environmental responsibility, distinguishing themselves as a party dedicated to addressing these critical challenges. Key Demographics Targeted: Environmentalists, youth activists, and rural communities. July 2024 Fundraising and Digital Spend In July 2024, the Conservative Party of Canada maintained a substantial lead in fundraising, collecting over $9.8 million in the second quarter, slightly down from nearly $10.7 million in the first quarter. This robust financial backing enabled the Conservatives to outspend other parties on advertising, focusing heavily on attack ads targeting the Liberal government’s policies and promoting their key promises. The Liberal Party also saw a fundraising boost, raising nearly $3.8 million, which allowed them to support a mix of policy promotion and negative ads against Pierre Poilievre. Meanwhile, the NDP and Green Party, with their more modest financial positions—raising approximately $1.3 million and $438,000, respectively—focused their ad campaigns on targeted issues and specific events, including by-elections and policy critiques. The disparity in fundraising directly influenced the scale and reach of each party’s advertising efforts, highlighting the critical role of financial resources in shaping political narratives and voter outreach Stay updated! To stay updated with the latest blogs and insights, sign up for our newsletter. Stay informed and engaged with the political developments that matter to you. Subscribe now for the latest updates delivered straight to your inbox.

Toronto-St.Paul Federal By-Election: Meta Advertising Spending and Results Analysis

Campaign Advertising Insights

Blog updated and archived on June 25, 2024 (after the results came out) The Toronto-St. Paul’s federal by-election, held on June 24, 2024, was a focal point of national attention. With the Conservative Party gaining traction in recent national polls and the Federal Liberals striving to maintain their stronghold, the stakes were high. Digital and Social Media Marketing Agency for Political Campaigns played a crucial role in helping candidates leverage digital platforms like Facebook and Instagram to connect with voters, spread their messages, and rally support. Our analysis of the advertising spend of the leading candidates on these platforms provides insight into their campaign strategies and outreach efforts. Ad Spending in the Last 7 Days leading up to E-Day (June 18 – 24, 2024) Ad Spending During the Writ Period (Starting May 19, 2024) Election Result and Analysis The by-election resulted in a narrow victory (590 votes) for Conservative candidate Don Stewart, marking a significant political shift in the riding, which has traditionally been a Liberal stronghold. Stewart received 42.08% of the vote, while Liberal candidate Leslie Church garnered 40.49%. This outcome is particularly notable given the extensive digital advertising efforts by both candidates. Stewart’s victory indicates that his campaign’s higher investment in digital ads, coupled with effective voter engagement strategies, may have played a pivotal role in swaying voters. This election could significantly impact the political landscape, and understanding the digital campaign strategies is key to comprehending the broader electoral dynamics. Stay tuned for more updates and analysis as we continue to track developments in the political sphere. Digital Strategy of the Candidates Don Stewart (Conservative): Stewart’s digital strategy was aggressive and well-funded, outspending Leslie Church by four times. This highlights the importance of having a Digital and Social Media Marketing Agency for Political Campaigns to create effective digital ads and target voters strategically. Stewart’s ads focused almost exclusively on Prime Minister Justin Trudeau and key issues such as the Carbon Tax and rising crime rates. His campaign utilized a mix of graphic assets and a popular video that received over 200,000 views on X. Both Stewart and Church benefited from ads and financial support from their respective parties’ official accounts. Leslie Church (Liberal): Church’s digital strategy focused on promoting the Liberal government’s achievements, utilizing mostly text-based graphic assets. Her ads highlighted her connection to long-time MP Carolyn Bennett, and local councillor Josh Matlow, and showcased the government’s successes in healthcare, education, and social services. While her spending was more restrained, Church aimed to build a personal connection with voters through testimonials from local community leaders and constituents. Interestingly, we only found traces of direct digital advertising by 2 Candidates – Leslie Church for the Liberal Party of Canada and Don Stewart for the Conservative Party of Canada. There were more than 80 candidates in the running but we didn’t find much online traction or data for the other candidates including NDP’s Amrit Parhar and Green Party of Canada’s Christian Cullis. To stay updated with the latest blogs and insights, sign up for our newsletter. Stay informed and engaged with the political developments that matter to you. Subscribe now for the latest updates delivered straight to your inbox.

Mississauga Mayoral Election: Meta Advertising Spending Tracker

Campaign Advertising Insights

As Mississauga gears up for its upcoming mayoral by-election on June 10, 2024, it’s crucial to understand the digital footprint of the candidates vying for the city’s leadership. In today’s political landscape, a Digital and Social Media Marketing Agency for Political Campaigns plays a vital role, alongside platforms like Facebook and Instagram, in helping campaigns reach and engage with voters. With this in mind, we delved into the advertising spend of the candidates on these platforms to gain insights into their campaign strategies and outreach efforts. Using data from Facebook’s political ad library, this quick blog post will feature the total advertising spent on Facebook and Instagram by the candidates in the Mississauga mayoral by-election over three time periods – 7 days, 30 days, and 90 days. This investment underscores the importance candidates place on leveraging digital platforms to connect with voters, share their vision, and garner support for their campaigns. We’ll also update this blog with our analysis on the ad spend, nature of ads and other insights. Ad Spending in the Last 7 Days Please wait a moment for the data widget to load: Ad Spending in the Last 30 Days Please wait a moment for the data widget to load: Ad Spending in the Last 90 Days Please wait a moment for the data widget to load: To provide transparency and accountability, Facebook’s political ad library offers a comprehensive view of political ads running on its platform. By embedding widgets from this library into our blog, we aim to empower voters with access to information about the advertisements being circulated by the mayoral candidates over different periods. As residents of Mississauga prepare to cast their votes and shape the city’s future, staying informed about the candidates and their campaign activities is essential. By utilizing resources like Facebook’s political ad library and services provided by a Digital and Social Media Marketing Agency for Political Campaigns, voters can make more informed decisions and actively participate in the democratic process. Stay tuned for more updates and analysis as we track the developments leading up to the Mississauga mayoral by-election on June 10, 2024. Disclaimer: Please note that EOK Consults Inc. may be engaged in digital advertising work for one of the candidates in the Mississauga mayoral by-election. We remain committed to providing accurate, publicly-verifiable information and objective analysis.

Conservative Party Leadership Race -2022; Facebook Advertising

The Conservative Party’s Leadership Race and Facebook Advertising – What we learned?

Campaign Advertising Insights

The race to elect the new leader of the Conservative Party of Canada just ended. We saw that Pierre Poilievre won decisively with an overwhelming margin over his opponents. As seen in previous federal and provincial elections across Canada, digital media played a prominent role and that was the case in this election cycle as well. What follows is a brief analysis of the conservative party’s leadership race and Facebook advertising. We’ll focus on the key candidates’ social media presence as well as their advertising strategy and spending on Meta (Facebook) ad platform to uncover if social media played a key role in the results or not. Researchers at the Media Ecosystem Observatory found that Facebook remains the No. 1 source of Canadian political news online, YouTube ranks second, and Twitter ranks third. A prominent feature of Pierre Poilievre’s campaign was his extensive use of online video on platforms such as YouTube. That way, he bypasses the traditional media and reaches out directly to voters. Digital media experts believe that Poilievre’s extensive use of the platform could have had a significant impact on the leadership campaign in several ways – including perceived credibility, fundraising, and influencing which issues candidates choose to emphasize with. Social Media Presence of the 6 Candidates: Poilievre has more than 248,000 YouTube subscribers, surpassing his rivals for the Conservative leadership. Leslyn Lewis is closest with more than 4,000 subscribers, followed by independent Ontario MPP Roman Baber with more than 3,000. Conservative MP Scott Aitchison has a little over 300 subscribers, while Charest is not on the platform, having chosen instead to focus on other mediums such as Twitter. Interestingly, Poilievre also leads the way on Twitter, with over 435,000 followers, compared to Lewis (over 100,000), Baber (over 89,000), Charest (over 26,000), and Aitchison (over 11,000). Additionally, he leads his competitors on both Facebook and Instagram – the two most common platforms for Canadian voters between 18-40. It is only on TikTok that Baber exceeds Poilievre in terms of followers, and even that margin is narrowing. The closest rival of Pierre Poilievre in terms of votes, Jean Charest, does not have a large social media presence. Facebook Advertising (Apr 1, 2022 – Sept 9, 2022) : Not only do we see the gap between the candidates when we consider their social media presence, but also how much they have spent on social media advertising. By analyzing the publicly available data for the period between April 1st and September 9th from Facebook’s Ad Library, we can clearly see that Pierre Poilievre was in the lead with more than $33K. He is followed by Leslyn Lewis with $16K spent on Facebook advertising during that period. Scott Aitchison, on the other side has spent close to $8K, while Roman Baber and Jean Charest are at the bottom of the ranking with $4K and almost $3K respectively. At EOK Consults, a leading Digital and Social Media Marketing Agency for Political Campaigns, we specialize in optimizing ad spend to ensure campaigns maximize their reach while staying within budget. Poilievre’s strategy of utilizing video ads on social platforms illustrates how digital strategies can dominate modern election cycles. Furthermore, it is worthwhile to examine how many advertisements each candidate ran during that time frame, as well as the content of those advertisements. Pierre Poilievre has run more than 100 ads in that same period. The use of video has been a go-to format for most of his advertising campaigns, since it offers a more engaging method of wooing potential voters and party members. Leslyn Lewis has only created 24 ad campaigns, while Scott Aitchison has done 64. This distinction shows that Aitchison has done more ad variations with less money spent compared to Lewis. The same can be said for Jean Charest who has ran 62 ads but has also spent much less than Lewis. Roman Baber’s strategy was apparently different as he has done only 2 ads while spending $4K. In Summary, we can see that Pierre Poiliever’s campaign not only had an impressive grassroots campaign in play but its digital strategy was on-point as well. Extensive use of well-established social media profiles, leading spending on Facebook and Instagram advertising, and employing a variety of ad formats (including video) worked in their favour and helped ensure a thumping victory over the other candidates in the 2022 Conservative Party of Canada leadership race. Running for office or managing an election campaign in Canada, get in touch with EOK Consults Inc – one of the fastest growing digital and social media marketing agency for political campaigns with a full suite of services to meet your needs. Speak to us today for a free consultation.

Conservatives Leadership Race 2022- FB Advertising tracker

Conservatives: Leadership Race 2022 – Facebook Advertising spending tracker

Leave a Comment / Campaign Advertising Insights

In Canada, Facebook has emerged as a leading digital platform for political advertising over the past few years. Regardless of whether it is a federal, provincial, or municipal election campaign, candidates are taking advantage of the platform because of the high return on investment and wide audience reach that it provides. This holds true for party leadership elections, where a digital and social media marketing agency for political campaigns can play a pivotal role in shaping candidates’ strategies. With the Conservative Party’s race for a new party leader around the corner (scheduled for September 10, 2022), each of the six verified candidates is taking advantage of Facebook to strengthen their positions and build the trust among their supporters. During the months before the elections, it is fascinating to observe how much political candidates are spending on social media advertising, on Facebook in particular. In order to make tracking the leader’s advertising expenditures easier for you, we present here a dynamic Facebook advertising spending tracker. With this tool, you can see the total amount of money spent on Facebook by the six Conservative party leadership candidates: Scott Aitchison, Roman Baber, Patrick Brown, Jean Charest, Leslyn Lewis, and Pierre Poilievre. The data is directly sourced from Facebook’s advertising library and will be updated daily based on the last 30 days! Go ahead and take a look! Our Insights: Currently, we observe an interesting dynamic between the six candidates vying to become the next leader of the Conservative Party. As of now, Pierre Poilievre is taking the lion’s share of spending, nearly $25,000. This amounts to almost $5K more than what all of the other candidates have spent combined. Digital and social media marketing agencies for political campaigns are likely to analyze these trends and adjust their strategies accordingly. Will this advertising strategy enable Pierre Poilievre to take over the reins of the Conservative Party of Canada and potentially form the next government? We shall see! Stay tuned to our blog for more insights and updates regarding digital media advertising in Canadian politics!

Ontario 2022 elections: Facebook adverting spending tracker

Facebook Advertising Spending Tracker : Ontario Elections 2022

Campaign Advertising Insights

Last Update: June 2, 2022 Facebook advertising spending has been on the rise for the last couple of years in Canadian politics. At the time of the 2021 Federal Elections, a great deal of advertising budget was allocated to Facebook’s platforms. Accordingly, this trend appears to continue during this year’s provincial elections in Ontario. For political parties and candidates, Facebook advertising (which includes its platform Instagram as well) offers an excellent opportunity to engage new audiences and gain their trust, particularly when leveraging a digital and social media marketing agency for political campaigns to optimize their strategies. This is critical given that some of the other popular social media platforms (like Twitter, Tik Tok) have banned any political advertising leading campaign managers and strategists to place all their bets on Facebook. It’s always interesting to watch what the parties and key candidates are spending on social media advertising during campaign periods. To make it easier for you, we’ll be providing two Facebook advertising spending trackers here. Our first Facebook advertising spending tracker showcases the total amount of money spent by the official accounts of the five key provincial parties. Our second tracker highlights the spending using the official accounts of the leaders of these provincial parties. This information is directly sourced via Facebook’s ad library and will automatically refresh every week! So, go ahead and have a look! Facebook Advertising Spending by the Provincial Parties’ Official Accounts Period: May 1, 2022 – May 30, 2022 Our take – During the provincial election campaign in Ontario in 2022, the main provincial parties had been aggressively targeting potential voters via social media advertising. Throughout the first official week of the 2022 Ontario Provincial Election Campaign, the Ontario Liberal Party spent close to $200,000 on Facebook via its official account while the incumbent PC Party spent a grand total of $0! As the campaign progressed, It was interesting to note, that the Ontario PC Party rapidly caught up to the Ontario Liberals as they hold steady in the polls. In the period between May 15th, 2022 and May 23rd, 2022, the Liberal Party of Ontario spent $ 244.6K on Facebook advertising, while the Ontario PC Party was very close at $ 219.9K. As the campaign progressed towards its end and as is evident in Facebook’s Ad library report, this trend did not continue. For the past 30 days, the Liberals have spent approximately $1.12 million, while the Ontario PC Party has spent $512,000. Combined, all parties’ official accounts have spent a staggering amount of just under $1.8 million, with the Liberal Party of Ontario receiving the largest share. In light of these findings, Facebook advertising, especially when guided by a digital and social media marketing agency for political campaigns, is by no means being abandoned as a vehicle for political advertising. Facebook Advertising Spending using Provincial Party Leaders’ Accounts Period: May 1, 2022 – May 30 2022 Our take – The Ontario Liberals were also spending aggressively via their leader’s official account on Facebook to ensure that the lesser-known Steven Del Duca can create some brand recall in the minds of the Ontario voters. Did this help? We’re soon to find out! What do you think about the advertising dollars the provincial political parties and leaders are spending on Facebook? Please leave your comments below! Don’t forget to share this blog post with your friends! For the latest updates and insights on political digital marketing in Canada, stay connected with EOK Consults Inc via social media.

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Facebook Advertising Spending Tracker : Ontario Elections 2022

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