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A political marketing agency is no longer a peripheral consultant brought in to “run some ads.” In modern Canadian elections, it is often the operational backbone of persuasion, voter targeting, compliance management, and digital strategy. Campaigns today operate inside a complex environment: Strict regulatory oversight Transparent digital ad archives Data privacy...
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- All Posts
- Campaign Advertising Insights
- Industry News and Events
- Political Digital Strategy
- Social Media and Politics
The 2024 Nova Scotia Election and Social Media strategies played an important role in this year’s political outcomes. Premier Tim Houston led the Progressive Conservatives (PC) to a strong re-election, securing 43 seats and almost 53% of the vote share....
As social media platforms reshape the landscape of political communication worldwide, they have become equally essential in Canadian politics. This guide dives into the role of social media in Canadian politics. It explores its impact on campaigns, voter engagement, democracy,...
The 2024 New Brunswick Election and Social Media advertising played a pivotal role in shaping the political landscape. With Susan Holt leading the Liberals to a majority government and Progressive Conservative leader Blaine Higgs losing his seat, this election showcased...
In the recent B.C. election, political parties turned to digital marketing and Meta advertising on platforms like Facebook and Instagram to engage voters and communicate their messages. With online platforms becoming critical in political campaigns, how did social media advertising...
The Importance of Canadian Political Digital Marketing “Political campaigns are won on Facebook, and governments are run on WhatsApp.” – Unnamed strategist in a recent federal by-election. The 2025 Canadian federal election will be unlike any before. As political parties...
In the ever-evolving world of politics, social media has become a central tool. It plays a significant role, not just globally, but especially in Canada. Social media platforms are revolutionizing how campaigns connect with voters, shape public discourse, and mobilize...
At EOK Consults, we take immense pride in driving innovation and success within the political marketing space, and the recent Next Campaign Summit 2024 is a testament to this vision. As the presenting sponsor, and with our owner & principal,...
From data-driven voter targeting and social media analysis to AI-powered ad optimization and personalized messaging, AI is revolutionizing how political parties connect with voters. This blog highlights key use cases and examples of AI in Canadian politics, including its role...
Updated data for July 2024 As Canada gears up for the next federal election (expected in Fall 2025 if not earlier), the digital battleground is heating up. Digital and Social Media Marketing Agency for Political Campaigns has become a crucial...
Blog updated and archived on June 25, 2024 (after the results came out) The Toronto-St. Paul’s federal by-election, held on June 24, 2024, was a focal point of national attention. With the Conservative Party gaining traction in recent national polls...
