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Check out latest articles, insights and more from the exciting world of political marketing and strategy.

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Next Campaign Summit 2026: Canada’s Biggest Political Campaign Event Returns
November 7, 2025/

After two sold-out editions, the Next Campaign Summit is back — bigger, smarter, and more connected than ever. On Thursday, January 15, 2026, campaign professionals, elected officials, strategists, advocacy groups, non-profits, and public-sector professionals will gather at The Carlu in Toronto for what’s set to be Canada’s premier campaign and advocacy...

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  • All Posts
  • Campaign Advertising Insights
  • Industry News and Events
  • Political Digital Strategy
  • Social Media and Politics
Next Campaign Summit 2024: Paving the Future of Political Campaigning and Innovation
September 18, 2024/

At EOK Consults, we take immense pride in driving innovation and success within the political marketing space, and the recent Next Campaign Summit 2024 is a testament to this vision. As the presenting sponsor, and with our owner & principal,...

AI Meets Politics: The Past and the Future of Canadian Political Campaigns
August 19, 2024/

From data-driven voter targeting and social media analysis to AI-powered ad optimization and personalized messaging, AI is revolutionizing how political parties connect with voters. This blog highlights key use cases and examples of AI in Canadian politics, including its role...

Analyzing Online Ad Spends by Canada’s Federal Parties: Insights from Meta Advertising Data
August 3, 2024/

Updated data for July 2024 As Canada gears up for the next federal election (expected in Fall 2025 if not earlier), the digital battleground is heating up. Digital and Social Media Marketing Agency for Political Campaigns has become a crucial...

Toronto-St.Paul Federal By-Election: Meta Advertising Spending and Results Analysis
June 17, 2024/

Blog updated and archived on June 25, 2024 (after the results came out) The Toronto-St. Paul’s federal by-election, held on June 24, 2024, was a focal point of national attention. With the Conservative Party gaining traction in recent national polls...

Mississauga Mayoral Election: Meta Advertising Spending Tracker
April 3, 2024/

As Mississauga gears up for its upcoming mayoral by-election on June 10, 2024, it’s crucial to understand the digital footprint of the candidates vying for the city’s leadership. In today’s political landscape, a Digital and Social Media Marketing Agency for...

EOK Consults Named Finalist for 2024 Reed Awards
February 22, 2024/

We are thrilled to share that EOK Consults Inc. has been selected as a finalist for the prestigious Reed Awards 2024 in the international category of “Best Canadian Online Ad Campaign.” This esteemed recognition, named after Campaigns & Elections’ founder...

Types of Facebook Political Ads in Canada
January 3, 2024/

Meta’s Facebook & Instagram platforms represent Canada’s lion’s share of political advertising. On the one hand, their massive user base & engaged audiences offer a lucrative opportunity for political advertisers to engage with voters nationwide. On the other, restrictive Canadian...

Political Digital Marketing in 2024: Top Trends & Predictions
December 25, 2023/

https://youtu.be/hBk69EDpRdU Looking back to the developments in 2023, some large industry-defining trends emerged in the political digital marketing industry globally. From record-breaking spending on online advertising to the rise of short-form video content to AI to the need for enhanced...

5 Reasons to Use Facebook Ads for Your Next Political Campaign in Canada
November 20, 2023/

From nomination to voter engagement to mass advocacy, Meta’s Facebook and Instagram ads offer an unmatched channel for individuals and organizations to leverage when it comes to online political advertising. As a leading Digital and Social Media Marketing Agency for Political Campaigns,...

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