Fresh Content from Our Blog!

As social media platforms reshape the landscape of political communication worldwide, they have become equally essential in Canadian politics. This guide dives into the role of social media in Canadian…

The 2024 New Brunswick Election and Social Media advertising played a pivotal role in shaping the political landscape. With Susan Holt leading the Liberals to a majority government and Progressive…

In the recent B.C. election, political parties turned to digital marketing and Meta advertising on platforms like Facebook and Instagram to engage voters and communicate their messages. With online platforms…

The Importance of Canadian Political Digital Marketing “Political campaigns are won on Facebook, and governments are run on WhatsApp.” – Unnamed strategist in a recent federal by-election. The 2025 Canadian…

In the ever-evolving world of politics, social media has become a central tool. It plays a significant role, not just globally, but especially in Canada. Social media platforms are revolutionizing…

At EOK Consults, we take immense pride in driving innovation and success within the political marketing space, and the recent Next Campaign Summit 2024 is a testament to this vision….

From data-driven voter targeting and social media analysis to AI-powered ad optimization and personalized messaging, AI is revolutionizing how political parties connect with voters. This blog highlights key use cases…

Updated data for July 2024 As Canada gears up for the next federal election (expected in Fall 2025 if not earlier), the digital battleground is heating up. Digital and Social…

Blog updated and archived on June 25, 2024 (after the results came out) The Toronto-St. Paul’s federal by-election, held on June 24, 2024, was a focal point of national attention….

As Mississauga gears up for its upcoming mayoral by-election on June 10, 2024, it’s crucial to understand the digital footprint of the candidates vying for the city’s leadership. In today’s…

We are thrilled to share that EOK Consults Inc. has been selected as a finalist for the prestigious Reed Awards 2024 in the international category of “Best Canadian Online Ad…

Meta’s Facebook & Instagram platforms represent Canada’s lion’s share of political advertising. On the one hand, their massive user base & engaged audiences offer a lucrative opportunity for political advertisers…

https://youtu.be/hBk69EDpRdU Looking back to the developments in 2023, some large industry-defining trends emerged in the political digital marketing industry globally. From record-breaking spending on online advertising to the rise of…

From nomination to voter engagement to mass advocacy, Meta’s Facebook and Instagram ads offer an unmatched channel for individuals and organizations to leverage when it comes to online political advertising. As…

Facebook political ads offer a modern and engaging way for political candidates & advocacy organizations to connect with their supporters. As a Digital and Social Media Marketing Agency for Political Campaigns, we’re…

Political campaigning and advertising has undergone significant transformation around the world with digital media playing an increasingly critical role. The Canadian political landscape is not an exception to this trend….

1. Overview of Social Media and Politics in Canada Social media and digital channels have influenced almost every area of human life and endeavor so political campaigns are no different….

The race to elect the new leader of the Conservative Party of Canada just ended. We saw that Pierre Poilievre won decisively with an overwhelming margin over his opponents. As…

Political advertising on Facebook has increased considerably in Canada over the past few years. The 2021 federal elections, for example, saw a large amount of advertising money spent primarily on…

In Canada, Facebook has emerged as a leading digital platform for political advertising over the past few years. Regardless of whether it is a federal, provincial, or municipal election campaign,…

In the run-up to Ontario Provincial Elections 2022, digital political advertising is in full swing. During election cycles, political parties hire marketers and agencies to design and manage digital campaigns,…

Last Update: June 2, 2022 Facebook advertising spending has been on the rise for the last couple of years in Canadian politics. At the time of the 2021 Federal Elections,…

Over the last few years, political digital marketing has become more and more prevalent in Canada. In terms of social media platforms where political advertising is permitted, Facebook and its…

Canada’s 2021 federal elections were ‘special’ (pun intended). Not only was it the first ‘pandemic election’ in Canadian history, but PM Trudeau called it midway through his second term. Digital…

Canada’s Political Landscape A snap election has been called, and Canadians are heading to the polls on September the 20th, 2021. This represents the shortest allowable election under federal elections…

It’s 2021 (almost) and online advertising and digital marketing have emerged as critical pieces of any modern political campaign puzzle. In Canada and around the world, online advertising is now…

It’s November 04, 2008 and Barack Obama, a little-known senator created history as the first African American to win the Presidential in the United States. As TV pundits and political…

Interested in learning about digital marketing in political campaigns in Canada? We’ve got a good overview, some historical facts and a quick take on the 5 things you must know!…