Harneet Singh

Pierre Poilievre's YouTube channel

Unpacking Pierre Poilievre’s YouTube Success and the Liberals’ Digital Deficit

Justin Trudeau’s resignation as Prime Minister and Liberal Party leader marks the end of an era in Canadian politics. While his departure opens the door to new leadership, it also leaves the Liberals at a crossroads. The next leader will face a daunting task: introducing themselves to millions of Canadians in a short period and rallying a fractured party for the 2025 election. Meanwhile, Pierre Poilievre and the Conservatives already have a powerful advantage: a dominant digital strategy centred on platforms like YouTube. This isn’t just about the Liberals finding a leader—it’s about catching up in a game the Conservatives have been winning for quite some time now. Why YouTube Matters in 2025?   YouTube’s importance in Canadian politics cannot be overstated. In a world where Meta’s ban on Canadian news has limited access to journalism on platforms like Facebook and Instagram, YouTube has emerged as the go-to space for unfiltered, direct communication. Canadians watch more YouTube than anyone else in the world, making it a critical platform for political engagement. Pierre Poilievre and his team recognized this early. Pierre Poilievre’s YouTube channel is a political powerhouse, with over 500,000 subscribers and more than 145 million views. In the last 30 days alone, his channel has garnered over 5 million views. Poilievre’s content strategy focuses on making complex issues accessible, using YouTube as a platform to amplify his narrative and mobilize his base. Whether or not the majority of viewers agree with his conclusions, his ability to connect with Canadians is undeniable. This digital grassroots approach has turned YouTube into more than a campaign tool for Poilievre—it’s a platform for shaping national conversations. His videos consistently attract millions of views, turning issues he prioritizes into topics of public debate. This level of influence presents a significant challenge for the Liberals’ incoming leader. The Liberals’ New Challenge For the Liberals, Trudeau’s departure adds urgency to their digital dilemma. The next leader will not only have to define themselves but also introduce their vision to a skeptical electorate in record time. Historically, the Liberals have relied on polished, top-down communication strategies. But in a digital-first world, where authenticity and relatability are prized, this approach risks falling flat. This contrast is most evident when comparing the parties’ presence on YouTube. Trudeau’s official channel has fewer than 40,000 subscribers and only about 2.5 million views—a fraction of Poilievre’s numbers. Before his resignation, the channel was attracting around 3,000 new followers monthly, compared to over 30,000 for Pierre Poilievre’s YouTube channel. While the Liberals have started to experiment with more relatable content, their efforts remain sporadic and lack the impact of Poilievre’s consistently strategic approach. The new leader will inherit a not-so-strong digital footprint that they will then have to expand and leverage. Digital Strategy: The Conservative Edge The Conservatives’ digital dominance extends beyond YouTube. According to Meta’s Ad Library, the CPC has consistently outspent the Liberals on social media advertising, often by staggering margins. In the fall of 2024, the Conservatives spent over $350,000 on Meta ads in a single month, while Liberal spending trailed far behind. This was on top of their record spending blitz in 2023. This disparity reflects not just a financial gap but also a strategic one. The Conservatives have embraced digital platforms as essential tools for voter outreach. Poilievre’s team has also mastered the art of creating shareable, engaging content that fosters a sense of community among supporters. His videos don’t just inform; they activate, encouraging viewers to participate in discussions and spread his message organically. https://www.youtube.com/watch?v=rnEj7WLsWbkhttps://youtu.be/vOB7-dbYuCc What’s Next? For the Liberals’ next leader, the stakes couldn’t be higher. The 2025 election will demand more than a charismatic presence or well-crafted policies—it will require a robust digital strategy that can compete with the Conservatives’ lead. The challenge is twofold: building a recognizable brand in record time and deploying a digital communication strategy that resonates with Canadians. This isn’t just about catching up to Pierre Poilievre’s YouTube numbers or outspending the Conservatives on Meta. It’s about understanding how to connect with voters in a fragmented media landscape where authenticity, accessibility, and engagement matter more than ever. As the Liberals navigate their post-Trudeau reality, they must confront a hard truth: their digital strategy is not just a weakness—it’s a liability. With Meta’s news ban shifting more Canadians to platforms like YouTube for information, the Liberals cannot afford to treat digital outreach as an afterthought. The 2025 election will test their ability to adapt to a rapidly changing political landscape. Pierre Poilievre and the Conservatives have shown what’s possible when digital tools are used effectively. For the Liberals, the path forward demands swift action, bold strategy, and a willingness to embrace digital innovation. One thing is clear: the road to Parliament Hill in 2025 starts online. The question is whether the Liberals can find their footing before it’s too late.

The 2024 Nova Scotia Election and Social Media: How Digital Campaigns Shaped the Results

The 2024 Nova Scotia Election and Social Media: How Digital Campaigns Shaped the Results

The 2024 Nova Scotia Election and Social Media strategies played an important role in this year’s political outcomes. Premier Tim Houston led the Progressive Conservatives (PC) to a strong re-election, securing 43 seats and almost 53% of the vote share. The New Democratic Party (NDP) won 9 seats with over 22% of the vote, while the Liberals trailed with just 2 seats and 23% of the vote. This post breaks down how each party used social media, especially Meta advertising, to reach voters and what lessons can be learned for future campaigns. 2024 Nova Scotia Election Results: PCs Dominate, NDP Gains, Liberals Falter The PCs increased their seat count to 40, reaffirming Tim Houston’s leadership. The NDP, led by Claudia Chender, made gains with 10 seats. The Liberals, led by Zach Churchill, struggled to maintain relevance, winning only 4 seats, including one elected and three leading. The voter turnout was 65%, consistent with previous elections, but digital campaigns clearly played a role in shaping voter engagement and decision-making. Social Media Ad Spending in the 2024 Nova Scotia Election Each party leveraged Meta advertising to varying degrees, reflecting their priorities and resources: Progressive Conservatives (PC): $20,500 New Democratic Party (NDP): $8,400 Nova Scotia Liberal Party: $18,500 Source: Meta Ad Library These investments highlight the differences in how the parties approached their digital strategies. How the Progressive Conservatives Used Social Media The PCs ran a variety of ad campaigns, including Get Out the Vote (GOTV) efforts for local candidates, contrast ads comparing their policies to the NDP’s, and videos promoting their achievements during Houston’s tenure. Key themes in their campaign included: Housing and affordability, addressing a critical voter concern. Healthcare improvements, with a focus on expanding access and reducing wait times. Showcasing economic successes under their leadership. By combining ads featuring local candidates with province-wide messaging, the PCs were able to connect with voters on both personal and broader levels. NDP’s Focus on Claudia Chender The NDP spent $8,400 on ads, centring much of their budget on promoting leader Claudia Chender to raise her profile. Their ads included both videos and graphics, emphasizing the party’s focus on healthcare and affordability while distinguishing themselves from the PCs and Liberals. Their strategy prioritized: Leadership branding, positioning Chender as a strong alternative. Highlighting platform differences, particularly on housing and social services. Supporting individual candidates in key ridings. Although the NDP made gains, their limited budget likely restricted their ability to reach more voters. Liberals’ Focus on Attack Ads The Liberals spent $18,500, targeting their ads on healthcare issues and attacking Tim Houston’s leadership. While these ads resonated with voters frustrated by healthcare wait times, the Liberals failed to offer a strong, positive narrative around their leader, Zach Churchill. Their campaign focused on: Criticizing the PCs’ record on healthcare. Raising awareness about waitlist challenges and system inefficiencies. However, the lack of consistent leader-centered messaging and solutions-focused ads left the party struggling to gain ground. Social Media Ads in the 2024 Nova Scotia Election The types of ads each party ran had a major impact on how they were perceived: PCs: A mix of policy-focused ads, GOTV efforts, and videos highlighting achievements. NDP: Leadership branding with Claudia Chender and content showcasing key platform differences. Liberals: Attack ads on PC governance paired with healthcare-focused graphics. Lessons from the 2024 Nova Scotia Election The 2024 Nova Scotia Election and Social Media campaigns reveal several takeaways about how digital strategies shape elections: Leadership Focus Works: The PCs and NDP both used leadership branding effectively. Houston’s proven record and Chender’s rising profile helped their respective parties connect with voters. Attack Ads Alone Aren’t Enough: The Liberals relied heavily on negative ads but didn’t present a clear vision or build Zach Churchill’s profile. This likely contributed to their poor performance. Budget Matters: While the NDP ran a strong campaign on a smaller budget, their limited reach showed the challenges smaller parties face in competing with larger ad spends. Conclusion: Social Media’s Growing Role in Canadian Elections The 2024 Nova Scotia Election and Social Media strategies highlight how digital advertising continues to shape political campaigns. Parties that use social media to balance leadership branding, positive messaging, and local engagement will likely perform better in future elections. As the digital age evolves, social media will remain a critical tool for political parties to engage voters, share their platforms, and influence outcomes. Whether through targeted ads or leader-focused content, the lessons from this election will guide campaigns in Nova Scotia and beyond. Ready to create a winning campaign? At EOK Consults, we specialize in crafting targeted social media strategies that deliver results. With our expertise in digital advertising, data-driven insights, and experience supporting successful campaigns, we can help you connect with voters and achieve your goals. 📩 Contact us today to start planning your next winning campaign!

Next campaign summit

Next Campaign Summit 2024: Paving the Future of Political Campaigning and Innovation

At EOK Consults, we take immense pride in driving innovation and success within the political marketing space, and the recent Next Campaign Summit 2024 is a testament to this vision. As the presenting sponsor, and with our owner & principal, Harneet Singh. as a co-founder of the event, we played an integral role in creating an unparalleled platform that brought together Canada’s top minds in political strategy, innovation, and technology. Held at the prestigious Hotel X in Toronto, the inaugural summit marked a significant milestone in modern political campaigning. The sold-out event attracted over 300 attendees, doubling the original target. From government officials to advocacy groups, campaign strategists, political vendors, and tech experts, the summit united a diverse group, fostering invaluable discussions on how technology and data are reshaping the future of campaigns in Canada and beyond. Key Highlights of the Next Campaign Summit 2024  The summit exceeded expectations with an influential lineup of over 35 expert speakers, including: Gerald Butts, Vice Chairman, Eurasia Group and former Principal Secretary to PM Justin Trudeau Nick Kouvalis, leading Conservative political strategist and consultant Zain Velji, Partner, Northweather, and Co-Director of Naheed Nenshi’s NDP Leadership Campaign Shachi Kurl, President, Angus Reid Institute Fred DeLorey, Partner, NorthStar Public Affairs, and National Campaign Manager, Conservative Party of Canada (2021 General Election) Anne McGrath, Principal Secretary to NDP Leader Jagmeet Singh and National Director of the NDP (2018-2024) Jeremy Broadhurst, National Campaign Director, Liberal Party of Canada Josh Matlow, Councillor, City of Toronto Mike Schreiner, Leader of the Green Party of Ontario and MPP for Guelph Dave Clark, Deputy Chief of Staff to Ontario’s Official Opposition Leader and Ontario NDP Campaign Director Jeff Ballingall, President, Mobilize Media Group and prominent Conservative digital strategist This diverse group of leaders engaged in thought-provoking discussions on the latest innovations in campaigning and the strategic role technology plays in advocacy efforts. Attendees were immersed in sessions that spanned critical areas like Online Advertising, Data-Driven Voter Targeting, AI in Politics, Modern Advocacy, and Social Media in Politics. Each session was designed to offer practical insights into the tools and methods that will shape the future of political campaigning. EOK Consults: Empowering the Future of Campaigning At EOK Consults, we specialize in geo-fenced social media advertising, digital analytics, and cutting-edge political strategy. As a digital and social media marketing agency for political campaigns, we supported the Next Campaign Summit not only as a founding sponsor but also as champions of innovative digital campaigning. We believe that the fusion of data-driven strategies and technology is the future, and we’ve built our services to help organizations and political campaigns succeed in this evolving landscape. Our efforts at the summit went beyond sponsorship—we helped shape discussions on topics like Precision Targeting and AI-driven campaigning. These sessions addressed the importance of modern tools in winning over Canadian voters, sparking important conversations about the ethical use of technology in political campaigning. Unmatched Networking and Collaboration One of the most notable achievements of the Next Campaign Summit was the opportunity for attendees to network with industry leaders, politicians, and technology experts. As a leading digital and social media marketing agency for political campaigns, EOK Consults played a key role in fostering these connections, which will continue to drive political innovation across Canada. The summit was not just a day of learning—it was an incubator for groundbreaking ideas and future partnerships.   A New Era of Political Discourse The Next Campaign Summit 2024 has set a new standard for political discourse in Canada by creating a non-partisan platform that bridges the gap between politics and technology. Our principal, Harneet Singh, envisioned a space where leaders from all sides could come together to discuss, debate, and innovate, and that vision became a reality. As we look ahead, we are already planning the next installment of the summit, building on the overwhelming success of this year’s event. At EOK Consults, we remain committed to empowering political campaigns and organizations with the tools and strategies needed to thrive in this new era of digital campaigning. Whether you’re a campaign looking to leverage cutting-edge digital strategies or an organization ready to amplify your advocacy efforts, EOK Consults is here to help. Connect with us today to learn how we can support your next campaign.

AI in Canadian Politics

AI Meets Politics: The Past and the Future of Canadian Political Campaigns

From data-driven voter targeting and social media analysis to AI-powered ad optimization and personalized messaging, AI is revolutionizing how political parties connect with voters. This blog highlights key use cases and examples of AI in Canadian politics, including its role in the Liberal and Conservative parties’ election strategies in recent federal elections. As a leading digital and social media marketing agency for political campaigns, we explore how AI influences campaign tactics, voter engagement, and election outcomes, offering a glimpse into the future of political campaigning in Canada. AI’s journey in Canadian politics began subtly, with early applications focused on data analytics and voter segmentation. During the 2015 federal election, the Liberal Party utilized advanced data analytics—an early form of AI—to micro-target potential supporters, laying the groundwork for AI’s future role in political strategy. Although these initial efforts were more about leveraging big data than AI as we know it today, they marked the beginning of a shift toward technology-driven campaigns. Over the years, Canadian political parties gradually embraced AI’s capabilities, experimenting with more sophisticated tools to analyze voter behaviour, optimize ad campaigns, and engage with citizens, setting the stage for AI’s growing influence in the political arena. Use of AI in Canadian Politics Canadian political campaigns have begun to use AI in various capacities, though the extent and specifics can vary depending on the party and the campaign. Here are some ways AI has been utilized: Data Analytics and Voter Targeting: AI can analyze large datasets to identify voter patterns, segment audiences, and target specific voter groups with personalized messaging. For example, AI tools can help campaigns understand which issues resonate most with certain demographics, enabling more effective voter outreach. Social Media Monitoring and Engagement: AI-driven tools are often used to monitor social media trends, track sentiment, and engage with voters. This can include everything from automated responses to certain keywords to more sophisticated analysis of social media conversations to gauge public opinion. Ad Campaign Optimization: AI is used to optimize digital advertising campaigns by predicting which types of ads will perform best with different audiences and adjusting spending in real-time to maximize impact. Chatbots and Virtual Assistants: Some campaigns have experimented with AI-powered chatbots to interact with voters online, answer questions, and provide information about policies or voting. Content Creation: While still in the early stages, AI has the potential to assist in generating content, such as drafting speeches, writing social media posts, or even creating ad copy based on predefined parameters and data insights. Predictive Analytics: AI can help in predicting election outcomes, voter turnout, and even potential voter behaviour, allowing campaigns to adjust strategies accordingly.   Examples of AI being used in Canadian Political Campaigns Here are a few notable examples where AI and advanced data analytics have been reported: Liberal Party’s Use of Data Analytics  In the 2015 federal election, the Liberal Party of Canada employed advanced data analytics, a precursor to AI, to target voters more effectively. They utilized tools like the Liberalist database, which helped them micro-target potential supporters. While this wasn’t AI per se, it laid the groundwork for the kind of voter targeting AI could enhance. Source: “Inside the Liberal War Room: Data Analytics, Targeting, and Technology” – Maclean’s, 2015. Conservative Party’s Voter Targeting with AI The Conservative Party has also been reported to use AI for voter targeting. In the 2019 federal election, they used AI-driven tools to analyze voter data and tailor their messaging more precisely to different demographic groups. This included the use of machine learning algorithms to predict voter behaviour and optimize outreach efforts. Source: The Role of Big Data in Canada’s 2019 Federal Election” – CBC News, 2019. AI in Political Ads During the 2019 and 2021 federal elections, there were reports of AI being used to optimize online ad campaigns. For example, the Liberal and Conservative parties both utilized AI to manage and adjust their ad spending in real-time, targeting ads more effectively based on performance data. Although specific tools and vendors were not always disclosed, platforms like Facebook and Google offer AI-driven ad optimization features that these campaigns likely leveraged. Source: “Digital Advertising and AI in Canadian Elections” – The Canadian Journal of Communication, 2020. AI-Powered Sentiment Analysis Some Canadian political campaigns have used AI to monitor social media sentiment. For instance, in the 2019 election, parties reportedly used AI tools to analyze public sentiment about candidates and issues across social media platforms, helping them to adjust their messaging and strategies in real-time. Source: “How AI Tools are Shaping Canadian Elections” – University of Toronto News, 2019. NDP’s Digital Strategy In the 2019 election, the NDP adopted a more data-driven approach, integrating AI and machine learning to better understand voter behaviour and preferences. They used these insights to guide their digital strategy, focusing on targeting key voter segments more effectively. While these examples illustrate the growing use of AI and data analytics in Canadian politics, the specific technologies and their applications are often kept confidential by the parties. However, the trend toward integrating AI into campaign strategies is evident and likely to become more pronounced in future elections. Source: “NDP Leveraging Data to Fight for Its Survival” – The Globe and Mail, 2019. Ethical and Other Concerns Related to AI in Political Campaigning While AI offers transformative potential for political campaigns, it also raises significant ethical concerns. Issues such as voter privacy, data security, and the potential for manipulation through targeted misinformation must be addressed. The use of AI in analyzing personal data and influencing voter behavior can lead to privacy infringements and ethical dilemmas around consent and transparency. Additionally, the risk of AI being used to spread false information or create echo chambers poses challenges for democratic integrity. This was a concern during the 2021 federal election when there were reports of misleading ads being disseminated through social media platforms. Importantly, AI-driven algorithms used for social media engagement can create echo chambers by showing users content that aligns with their existing beliefs. This phenomenon was

Analyzing Online Ad Spends by Canada's Federal Parties: Insights from Meta Advertising Data

Analyzing Online Ad Spends by Canada’s Federal Parties: Insights from Meta Advertising Data

Updated data for July 2024 As Canada gears up for the next federal election (expected in Fall 2025 if not earlier), the digital battleground is heating up. Digital and Social Media Marketing Agency for Political Campaigns has become a crucial tool for political campaigns, allowing parties to reach and engage with voters on platforms like Facebook and Instagram in unprecedented ways. Understanding the ad spending patterns of these parties provides valuable insights into their strategies and priorities. In this blog post, we delve into the latest monthly spending data on Meta (Facebook + Instagram) by Canada’s leading federal parties. Why Meta Ad Spending Matters in Canadian Politics The rise of social media has transformed political campaigning. Platforms like Facebook and Instagram offer targeted advertising capabilities, enabling parties to tailor their messages to specific demographics. This precision can influence voter opinions and, ultimately, election outcomes. By analyzing ad spending on Meta, we gain a glimpse into each party’s focus areas, voter engagement strategies, and overall campaign health. Digital and Social Media Marketing Agency for Political Campaigns can leverage these insights to enhance their strategies and connect more effectively with voters. Breakdown of Meta Advertising Spending by Leading Federal Parties – July 2024 Canadian federal political parties spent over $57,000 on Meta advertising through their official channels. The data reveals a significant disparity in campaign spending among Canada’s federal political parties. The Conservative Party of Canada spent $36,000 in July 2024, which is more than double the expenditure of the Liberal Party at $17,000. This contrast highlights the Conservatives’ substantial financial resources and strategic emphasis on digital outreach. Liberal Party of Canada Total Spending: $17,000 The Liberal Party’s ad portfolio, including promotions of the Canada Child Benefit, Grocery rebate, Environment-related incentives and other Budget 2024 ideas, and numerous attack ads on Pierre Poilievre, indicates a mixed strategy of highlighting policy achievements while discrediting the opposition. This dual approach aims to appeal to a wide audience, balancing positive and negative messaging to strengthen their image and undermine Conservative credibility. Key Demographics Targeted: Urban young adults, environmental advocates, and healthcare professionals. Conservative Party of Canada Total Spending: $36,000 The Conservative Party’s ad policy for July 2024 predominantly focuses on attack ads, targeting the Liberal government’s censorship law, the NDP and its leader Jagmeet Singh, as well as highlighting issues like rising crime and extortion. These ads aim to draw sharp contrasts with their opponents by emphasizing perceived threats and policy failures. In addition to these attacks, the Conservatives also promote their core promises of “common sense” solutions, including axing taxes, building homes, fixing the budget, and stopping crime. This combination of negative campaigning and positive messaging is designed to both undermine the opposition and solidify the party’s image as the solution-oriented choice for voters, reflecting a strategy that seeks to mobilize their base and sway undecided voters by addressing their concerns and fears. Key Demographics Targeted: Suburban families, ethnic communities, business owners, and senior citizens. New Democratic Party (NDP) Total Spending: $3,700 The NDP’s advertising strategy for July 2024 focused on promoting upcoming by-elections in the ridings of Elmwood-Transcona and LaSalle-Émard-Verdun. This suggests a targeted effort to mobilize support in these specific regions. Alongside these promotions, the NDP also ran a mix of event-related ads and attack ads aimed at Pierre Poilievre, criticizing his stance on cuts and privatization in healthcare. This combination reflects a dual approach: highlighting the importance of local elections and events while also positioning the party as a defender of public healthcare against conservative policies. Key Demographics Targeted: Young progressives, by-election voters, and seniors concerned about healthcare. Green Party of Canada Total Spending: $305 The Green Party’s advertising strategy for July 2024 was focused on a handful of key issues, with ads highlighting their positions on homelessness, climate change, and dental care. This choice of topics reflects the party’s commitment to social justice and environmental sustainability, as well as their advocacy for expanding healthcare coverage. By concentrating on these specific issues, the Green Party aimed to appeal to voters concerned about social equity and environmental responsibility, distinguishing themselves as a party dedicated to addressing these critical challenges. Key Demographics Targeted: Environmentalists, youth activists, and rural communities. July 2024 Fundraising and Digital Spend In July 2024, the Conservative Party of Canada maintained a substantial lead in fundraising, collecting over $9.8 million in the second quarter, slightly down from nearly $10.7 million in the first quarter. This robust financial backing enabled the Conservatives to outspend other parties on advertising, focusing heavily on attack ads targeting the Liberal government’s policies and promoting their key promises. The Liberal Party also saw a fundraising boost, raising nearly $3.8 million, which allowed them to support a mix of policy promotion and negative ads against Pierre Poilievre. Meanwhile, the NDP and Green Party, with their more modest financial positions—raising approximately $1.3 million and $438,000, respectively—focused their ad campaigns on targeted issues and specific events, including by-elections and policy critiques. The disparity in fundraising directly influenced the scale and reach of each party’s advertising efforts, highlighting the critical role of financial resources in shaping political narratives and voter outreach​ Stay updated! To stay updated with the latest blogs and insights, sign up for our newsletter. Stay informed and engaged with the political developments that matter to you. Subscribe now for the latest updates delivered straight to your inbox.

Toronto-St.Paul Federal By-Election: Meta Advertising Spending and Results Analysis

Blog updated and archived on June 25, 2024 (after the results came out) The Toronto-St. Paul’s federal by-election, held on June 24, 2024, was a focal point of national attention. With the Conservative Party gaining traction in recent national polls and the Federal Liberals striving to maintain their stronghold, the stakes were high. Digital and Social Media Marketing Agency for Political Campaigns played a crucial role in helping candidates leverage digital platforms like Facebook and Instagram to connect with voters, spread their messages, and rally support. Our analysis of the advertising spend of the leading candidates on these platforms provides insight into their campaign strategies and outreach efforts. Ad Spending in the Last 7 Days leading up to E-Day (June 18 – 24, 2024) Ad Spending During the Writ Period (Starting May 19, 2024) Election Result and Analysis The by-election resulted in a narrow victory (590 votes) for Conservative candidate Don Stewart, marking a significant political shift in the riding, which has traditionally been a Liberal stronghold. Stewart received 42.08% of the vote, while Liberal candidate Leslie Church garnered 40.49%​. This outcome is particularly notable given the extensive digital advertising efforts by both candidates. Stewart’s victory indicates that his campaign’s higher investment in digital ads, coupled with effective voter engagement strategies, may have played a pivotal role in swaying voters. This election could significantly impact the political landscape, and understanding the digital campaign strategies is key to comprehending the broader electoral dynamics. Stay tuned for more updates and analysis as we continue to track developments in the political sphere. Digital Strategy of the Candidates Don Stewart (Conservative): Stewart’s digital strategy was aggressive and well-funded, outspending Leslie Church by four times. This highlights the importance of having a Digital and Social Media Marketing Agency for Political Campaigns to create effective digital ads and target voters strategically. Stewart’s ads focused almost exclusively on Prime Minister Justin Trudeau and key issues such as the Carbon Tax and rising crime rates. His campaign utilized a mix of graphic assets and a popular video that received over 200,000 views on X. Both Stewart and Church benefited from ads and financial support from their respective parties’ official accounts. Leslie Church (Liberal): Church’s digital strategy focused on promoting the Liberal government’s achievements, utilizing mostly text-based graphic assets. Her ads highlighted her connection to long-time MP Carolyn Bennett, and local councillor Josh Matlow, and showcased the government’s successes in healthcare, education, and social services. While her spending was more restrained, Church aimed to build a personal connection with voters through testimonials from local community leaders and constituents. Interestingly, we only found traces of direct digital advertising by 2 Candidates – Leslie Church for the Liberal Party of Canada and Don Stewart for the Conservative Party of Canada. There were more than 80 candidates in the running but we didn’t find much online traction or data for the other candidates including NDP’s Amrit Parhar and Green Party of Canada’s Christian Cullis. To stay updated with the latest blogs and insights, sign up for our newsletter. Stay informed and engaged with the political developments that matter to you. Subscribe now for the latest updates delivered straight to your inbox.

Mississauga Mayoral election 2024

Mississauga Mayoral Election: Meta Advertising Spending Tracker

As Mississauga gears up for its upcoming mayoral by-election on June 10, 2024, it’s crucial to understand the digital footprint of the candidates vying for the city’s leadership. In today’s political landscape, a Digital and Social Media Marketing Agency for Political Campaigns plays a vital role, alongside platforms like Facebook and Instagram, in helping campaigns reach and engage with voters. With this in mind, we delved into the advertising spend of the candidates on these platforms to gain insights into their campaign strategies and outreach efforts. Using data from Facebook’s political ad library, this quick blog post will feature the total advertising spent on Facebook and Instagram by the candidates in the Mississauga mayoral by-election over three time periods – 7 days, 30 days, and 90 days. This investment underscores the importance candidates place on leveraging digital platforms to connect with voters, share their vision, and garner support for their campaigns. We’ll also update this blog with our analysis on the ad spend, nature of ads and other insights. Ad Spending in the Last 7 Days Please wait a moment for the data widget to load: Ad Spending in the Last 30 Days Please wait a moment for the data widget to load: Ad Spending in the Last 90 Days Please wait a moment for the data widget to load: To provide transparency and accountability, Facebook’s political ad library offers a comprehensive view of political ads running on its platform. By embedding widgets from this library into our blog, we aim to empower voters with access to information about the advertisements being circulated by the mayoral candidates over different periods. As residents of Mississauga prepare to cast their votes and shape the city’s future, staying informed about the candidates and their campaign activities is essential. By utilizing resources like Facebook’s political ad library and services provided by a Digital and Social Media Marketing Agency for Political Campaigns, voters can make more informed decisions and actively participate in the democratic process. Stay tuned for more updates and analysis as we track the developments leading up to the Mississauga mayoral by-election on June 10, 2024. Disclaimer: Please note that EOK Consults Inc. may be engaged in digital advertising work for one of the candidates in the Mississauga mayoral by-election. We remain committed to providing accurate, publicly-verifiable information and objective analysis.

Reed Awards 2024 Finalist EOK Consults

EOK Consults Named Finalist for 2024 Reed Awards

We are thrilled to share that EOK Consults Inc. has been selected as a finalist for the prestigious Reed Awards 2024 in the international category of “Best Canadian Online Ad Campaign.” This esteemed recognition, named after Campaigns & Elections’ founder Stanley Foster Reed, celebrates excellence in political campaigning, campaign management, political consulting, design, grassroots efforts, and advocacy. The Reed Awards are more than just accolades; they symbolize the pinnacle of achievement in the political campaign and advocacy industry. As a Digital and Social Media Marketing Agency for Political Campaigns, we are honored to be recognized for our innovation, creativity, and commitment to delivering outstanding results for our clients. EOK Consults stands out among its peers, demonstrating a profound understanding of the evolving landscape of online political advertising in Canada. Our team’s dedication to crafting winning campaigns has not gone unnoticed. Being named a finalist for the Reed Awards is a testament to our unwavering commitment to delivering results for our clients. At EOK Consults Inc., we believe in the power of effective digital communication, high-precision targeting and unique messaging to engage with voters, constituents and grassroots stakeholders for our political clients and organizations. We would like to extend our heartfelt gratitude to the Reed Awards for this recognition, as well as to our clients for their trust and partnership. Without their support, this achievement would not have been possible. We’re excited about heading down to Charleston, South Carolina in March to participate in the 2024 Reed Awards ceremony and conference. Billed as the Political Campaigning Industry Event of the Year, we’re looking forward to learning from experts, connecting with our peers and gaining momentum to fuel our growth in the Canadian political advertising world.  As we await the final results, we remain steadfast in our mission to set the standard for excellence in Canadian online advertising. As a leading Digital and Social Media Marketing Agency for Political Campaigns, the acknowledgment as a finalist for the Reed Awards 2024 reaffirms our commitment to pushing the boundaries and delivering unparalleled value to our clients. Stay tuned as we continue to innovate, inspire, and elevate the art of online advertising in Canada and beyond. Together, we can make a difference—one campaign at a time.  

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