Running a winning campaign today means partnering with the right political marketing and advertising agencies in Canada. It takes more than knocking on doors and handing out flyers. From targeted social media ads to carefully crafted slogans, political marketing and advertising have become central to winning elections in Canada. Behind the scenes, many specialized agencies are helping candidates reach the right voters with the right message — and doing it across TV, digital, print, and everything in between.
In 2025, the landscape is more complex than ever. Campaigns are shorter. Voter attention spans are even shorter. Digital ad spending by political parties and candidates is hitting record highs. With strict advertising rules, rising costs, and new platforms to navigate, choosing the right political marketing partner can make or break your campaign.
This guide breaks it all down. Whether you’re running federally, provincially, or municipally, you’ll find the top political marketing and advertising agencies in Canada listed here, along with how to choose the right one for your needs. We’ll also explain how EOK Consults stands out in this space and why more candidates are turning to focused, digital-first firms over generalist or lobbying-heavy agencies.
What is a Political Marketing Agency?
At its core, a political marketing agency helps candidates and parties connect with voters. These agencies craft your message, design your campaign materials, and build your public image, both online and offline. They understand what voters care about and how to reach them.
A political marketing agency focuses on the big picture: strategy, branding, voter research, digital presence, and outreach. Think slogans, website design, persuasive videos, direct mail, and coordinated messaging across platforms.
A political advertising agency, on the other hand, is often more focused on the actual placement and delivery of ads. That includes buying space on TV, running YouTube pre-rolls, placing Facebook and Instagram ads, and managing digital budgets. Many firms today, especially political digital marketing agencies, do both.
Services You Can Expect:
- Campaign strategy and voter targeting
- Branding, messaging, and content creation
- Social media and video ads
- Voter data analysis and audience segmentation
- Graphic design and print materials
- Get-Out-The-Vote (GOTV) campaigns
- Media buying and ad tracking
Some agencies offer all of the above. Others specialize in one or two areas. The best fit depends on your budget, timeline, and what kind of race you’re running.
Political Marketing vs Political Advertising – What’s the Difference?
The terms “marketing” and “advertising” are often used interchangeably, but in politics, they mean slightly different things.
Political marketing is the broader umbrella. It includes everything that shapes how voters see you – from your message to your logo, from lawn signs to your online videos. It’s about positioning, strategy, and storytelling.
Political advertising, by contrast, is about distribution. It’s the paid promotion of your message through platforms like Meta (Facebook/Instagram), YouTube, Google Search, TV, and more. You can’t have effective advertising without strong marketing, and vice versa.
Here’s a quick breakdown:
Political Marketing | Political Advertising |
Strategy & branding | Ad placements & targeting |
Slogans & messaging | Media buying (TV, Meta, YouTube) |
Website & social content | Budget optimization |
Voter research & segmentation | Performance tracking & reporting |
GOTV planning | Platform compliance |
In 2025, most serious campaigns work with a political digital marketing agency – one that can blend strategy with paid media execution. Whether you’re hiring a full-service political ad agency or building a small team, knowing the difference between marketing and advertising can help you choose partners who actually move the needle.
Top 10 Political Marketing and Advertising Agencies in Canada
Canada’s political communications landscape is evolving fast – and so is the roster of agencies shaping its future. This list of political marketing and advertising agencies in Canada highlights ten notable players in the space. Our methodology considers digital presence, campaign specialization, client roster, media coverage, and the agency’s thought leadership.
We’ve prioritized agencies with a demonstrated focus on Canadian elections and public campaigns, not just corporate or lobbying work. This list will be updated regularly as new frontrunners emerge and the field continues to evolve.
#1. EOK Consults – Digital-First, Campaign-Focused
EOK Consults is a Canadian political digital marketing agency built from the ground up for today’s campaigns. Unlike traditional public affairs or lobbying firms, EOK is a digital-first, full-service agency that exclusively focuses on political and advocacy work. From local nomination races and municipal contests to national leadership campaigns and federal elections, we’ve supported candidates and causes at every level.
Known for our high-precision digital ad targeting across platforms like Meta, YouTube, and Connected TV (CTV), EOK also provides creative services ranging from graphic design and website builds to professional video production. Our deep understanding of Canadian political dynamics – combined with a track record of strong wins (including an 86% win rate in the 2025 Ontario provincial election and major upsets federally) – has made us a go-to partner for campaigns looking to turn online momentum into real-world results. If you have a project in mind, get in touch today!
#2. Crestview Strategy – Public Affairs with Digital Expertise
Crestview Strategy is one of Canada’s largest public affairs firms, known for its government relations and communications work across sectors. While political campaigns aren’t its sole focus, the agency has delivered major digital advertising initiatives in past elections, especially for centre-right parties. Its size and corporate client base suggest it’s better suited for well-resourced campaigns looking for full-spectrum support.
#3. Spark Advocacy – Progressive, Cause-Driven Campaigns
Spark Advocacy specializes in high-end creative and narrative development, often for advocacy organizations, labour groups, and progressive campaigns. With strong in-house design and messaging teams, it’s best known for visually striking campaigns and storytelling. While it leans toward issue-based work, it’s also played roles in political races across Canada.
#4. Burrard Strategy – Counsel-First Approach with Digital Services
Based in Vancouver, Burrard Strategy combines campaign strategy with public affairs and digital media. Their political services include research, creative work, and advertising, though these are part of a wider offering that includes corporate and Indigenous engagement work. Often behind the scenes, the team brings a West Coast perspective and cross-sector experience.
#5. NOW Group – NDP-Focused Campaign Support
NOW Group, headquartered in British Columbia, has carved out a niche supporting NDP and progressive candidates and causes. The agency offers campaign strategy, advertising, and creative, and has received awards for its work. With a clear partisan alignment, it may be best suited for campaigns seeking a progressive edge and proven West Coast expertise.
#6. Mobilize Media – Conservative-Focused Digital Campaigning
Mobilize Media is a lean digital agency with a record of working on conservative causes and campaigns. Its offerings include digital ad buying, video production, and campaign content creation.
#7. Point Blank Creative – Creative-Heavy, Issue-Focused Work
Point Blank Creative is best known for progressive, issue-based campaigns, working with unions, advocacy groups, and occasionally political candidates. Their strength lies in storytelling, brand development, and video production. Though not a campaign agency in the traditional sense, they bring strong creative chops to values-based communications.
#8. Summa Strategies – Government Relations + Campaign Services
Summa is primarily a government relations and public affairs firm, but has played supporting roles in federal and provincial campaigns. Their campaign services include media training, strategic counsel, and message development. While digital isn’t a core strength, their political network and advisory bench are notable.
#9. Northweather – Alberta-Based, Progressive Leader
Northweather is a smaller Alberta-based agency with experience in progressive political campaigns, especially at the municipal and provincial levels. Their services include design, messaging, and advertising. They’re particularly well-regarded in Western Canada and offer localized campaign insights.
#10. Mediaforce – SEO-Focused, Generalist Marketing Firm
Mediaforce is a digital marketing company offering political marketing as one of several verticals. While they have strong SEO and paid media capabilities, they are not known as a political-first agency. They may suit candidates or causes seeking technical execution but without the need for in-depth campaign consulting or strategy.
Did we miss someone?
This list of political marketing and advertising agencies in Canada is based on publicly available information, digital presence, and recent campaign work, but the landscape is always evolving. If you think there’s an agency that deserves to be on this list, let us know, and we’ll review it for future updates.
How to Choose the Right Political Marketing Agency for Your Campaign
Hiring a political marketing or advertising agency is a major decision. The right partner can sharpen your message, expand your reach, and help convert passive supporters into active voters. But with so many firms offering overlapping services, how do you know which one is the best fit?
Here’s what to consider when narrowing down your options.
Finding the Best Political Advertising Agency for Social Media and Facebook Ads
Not all political ad agencies specialize in digital, and fewer are paid social media experts. If you know your voters spend time on Facebook, Instagram, or YouTube, you’ll want an agency with a strong track record in social-first campaigns. Ask to see examples of Meta ad dashboards, audience targeting strategies, and video or image creatives they’ve used in past elections.
What to look for:
- Platform-specific ad expertise (Meta, Google, YouTube, TikTok, CTV)
- Performance data: click-through rates, cost per lead, voter reach
- Ability to tailor content by riding, demographic, or language
- Compliance knowledge for Canadian election laws
Pro tip: Beware of generalist agencies that “also do ads.” A top political advertising agency will be testing, optimizing, and reporting on your digital campaign daily, not treating it as an add-on.
Do You Need a Political Digital Marketing Agency or a Full-Service Firm?
It’s a common question: Should you hire a digital-focused agency or one that does everything?
The truth is, the best agency for your campaign depends on what you need. Some campaigns are looking to dial in digital performance, especially with Meta and Google ads. Others need full creative, branding, and content support from start to finish.
But there’s also a middle ground.
Some agencies – like EOK Consults – are digital-first but full-service, offering everything from high-precision social media ads to websites, videos, graphics, and strategic campaign support. That means you can get the focused expertise of a digital shop, with the flexibility and creative capacity of a full-scale firm.
Here’s a breakdown to help guide your decision:
You Might Prioritize a Digital-First Political Marketing Agency If… | You Might Need a Full-Service Political Marketing Firm If… |
You need performance-driven Facebook, Instagram, or YouTube ads | You’re starting with no brand, no assets, and need campaign launch support |
You already have some campaign infrastructure (e.g. signs, emails) | You want a unified look across video, print, mailers, and online |
You want rapid testing, data insights, and real-time ad optimization | You need large-scale production, mail drops, or in-person events |
You have limited time or staff to manage a digital strategy | You want everything under one roof for simplicity and cohesion |
The best political marketing agencies do both – focused digital execution with full creative capabilities. Be sure to ask about the range of services, internal team structure, and turnaround times for everything from ads to videos to last-minute mailers.
Key Questions to Ask Before Hiring
Use this checklist in your vetting process:
- Have they worked on Canadian political campaigns at your level (municipal, provincial, federal)?
- Do they specialize in politics or serve general commercial clients too?
- Can they show results – ads run, election track record, best-performing creatives, funds raised, ridings flipped?
- Do they understand your audience and how to target them?
- What services are in-house vs outsourced?
- Do you like their tone, approach, and communication style?
- Does their fee structure work with your budget/campaign requirements?
Key Trends in Political Marketing for 2025
Political campaigns in 2025 are being shaped by tech, targeting, and timing. Here are the most important trends shaping how political ad agencies operate today:
- Platform shifts: More campaigns are moving ad dollars to Meta, YouTube, and CTV as traditional platforms see declining ROI.
- AI-driven messaging: Smart campaigns are using tools to test and tailor messaging to voter segments faster than ever.
- GOTV goes digital: Get-Out-The-Vote isn’t just door knocking anymore – SMS, custom audiences for online advertising, and reminder ads are making big differences in close races.
Want deeper insights? Check out some of our detailed breakdowns:
- Trends in Political Marketing
- Understanding Facebook Political Marketing in Canada
- Federal Election 2025 Digital Trends
FAQs about Political Marketing and Advertising Agencies in Canada
What does a political marketing agency do?
They help candidates and parties connect with voters through strategy, creative, and communication across digital, print, and events. Many specialize in media buying, branding, and advertising.
Who are the top political ad agencies in Canada?
We’ve compiled a list above based on specialization, transparency, digital focus, and reputation. EOK Consults is a frontrunner with a digital-first, full-service approach.
How much do political marketing firms charge?
Costs can vary widely depending on the scope of work, size of the campaign, and services required. For smaller or local campaigns, such as municipal races or party nominations, fees can range from $2,500 to $15,000 or more, especially if the focus is on digital advertising, social media strategy, or limited creative production. Larger campaigns, including provincial or national efforts, often require a more comprehensive approach with higher ad budgets, advanced targeting, and broader messaging, which can push the cost significantly higher. The final price typically depends on factors like whether the agency is handling only digital ads or managing the entire campaign, including website development, video production, branding, and voter outreach. Some campaigns opt for project-based fees, while others retain agencies monthly starting around $2,000 – $10,000. Ultimately, your campaign budget should account for both the actual costs, like social media ad spend and content production, and the professional service fees charged by the agency. Understanding this breakdown upfront will help you better plan and prioritize your campaign goals.
Is digital advertising better than traditional political campaigning for campaigns?
Digital offers better targeting, lower cost per voter reached, scalability, accountability, and real-time feedback. But it works best when part of an integrated strategy that includes on-ground mobilization, signs, phones, and earned media.
Why EOK Consults is a Frontrunner amongst Leading Political Marketing and Advertising in Canada?
EOK Consults is a digital-first, full-service political marketing agency built specifically for Canadian campaigns. We bring deep expertise across Meta, YouTube, and CTV ads, strategic creative, voter research, and full campaign production – from websites to video. If you’re running, managing or advising a campaign, we’re the team that turns likes into votes. Get in touch today for a free consultation!
Disclaimer: This list is based on publicly available information and editorial opinion. If we missed someone or got something wrong, feel free to let us know. (Our lawyers made us say that.)
